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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
Getting into Marketing – What You Need to Know
Marketing is an exciting place to be in the world of business. You’re responsible for making sure you reach as many people as possible, which means identifying customers and their needs and trying to satisfy them in the most profitable way. It is an essential task to any form of business, big or small. However, there are some things you need to know before you get into marketing, so we’ve put some information together for you – read on to find out more.
How Do You Get into Marketing?
There are several ways in which you can get into marketing. You can start your own business from scratch if you’re feeling brave, offering your services to multiple companies (local businesses are the best place to start if you’re setting up as an entrepreneur) and creating a portfolio of ideas (and eventually your previous work). These, in a nutshell, are the first things you need to do if you want to start your own business. The best way, however, would be to do a professional course – this way, whether you chose to start up your own business or join a company, you’d have credibility, and employers and clients alike will value this much more than someone who doesn’t have any qualifications. You’ll also gain a wealth of knowledge, giving you plenty of insight into the world you’re entering as well as skills and tips on how to attract clients and personalize your work for each project. Whichever path you take, meeting or liaising with people in the field is essential, as experience is priceless.
What Skills Do I Need?
There are certain skills you need to either have or develop in order to be successful in marketing. The first and foremost is communication – after all, marketing is communicating with consumers, so making sure you can connect and engage with them is essential. You must be able to listen well and understand exactly what people are looking for. Verbal communication is also incredibly important – you’re most likely going to have to work with other people, whether that’s in your own team or people outside it, such as graphic designers. It’s also important to be logical – when it comes to understanding your target audience, you need to be able to conduct research-based analysis, including market research.
Surveys are great for discovering opinions and often allow for the collection of quantitative and qualitative data. Another essential trait is, of course, creativity – there are millions and millions of marketing campaigns out there, meaning yours need to be innovative, unique, and catch the eyes of your consumers. If you don’t have creativity, your end result will most likely be boring and ineffective, so being able to use your imagination is key in drawing customers and generating profit. If you’re stuck for ideas or struggle with creativity, using websites such as Pinterest and generating mind maps of ideas, no matter how small, is great in getting those juices flowing.
Hopefully, this has given you a bit of advice on starting out in marketing and how to make your career a success. Good luck!
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