Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide

Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

Don’t Make These Mistakes With Your Food Truck Business


There are a few mistakes that are common to most food truck startups. Unfortunately, these mistakes can set you back and hinder your progress. Avoid them and you’ve already got a considerable head start.

Trying To Cater To Everyone

It may seem like catering to everyone will bring in more profits but the fact is it can be a recipe for disaster. You will end up feeling frustrated as you try to do too much within the cramped confines of your food truck. Worse still, your food is more likely to be mediocre.

Choosing a niche and serving foods within that one niche only will make it easier for you to maintain the high quality of your dishes.

Not Having A Well-Defined Business Plan

A detailed, well-defined business plan with measurable goals helps you stay focused and on track. It acts as a road map that tells you how to plan your finances, how to work around your limitations and what your next steps should be.

Take time to create a detailed business plan right at the outset. This will also help you get all of your licenses processed much faster.

Underestimating How Much It Can Cost To Start

Setting up a food truck may not cost as much as setting up a sit-down restaurant but it is still expensive. Your first major expense will be purchasing your vehicle and setting it up with the equipment required for cooking, storage and cleaning. You will also need to have sufficient funds to cover the cost of licenses, raw materials and staff salaries.

Be realistic when calculating the cost of starting up and explore all you loan options before committing to anything. One good idea is to buy a used food truck instead of a new one.

Expecting Instant Profits

By the time you open for business, you will have already invested a significant amount into the business. You will have to recover that money first before you start to make a profit. How long that can take will depends on several different factors.

Before you open for business you must make sure that you will have sufficient funds to sustain yourself, purchase your raw ingredients and run your business before you start pulling in profits.

You Settle For Cheap Equipment

Buying high quality equipment can be expensive but this is one area that you should not compromise on. Cheap equipment never does a good job and besides, it tends to break more often. Not only does this cost more in the long run but it also means you will not have the equipment you need to get your food prepared, which is sure to disappoint your loyal customers.

It is good business sense to invest in high quality reliable equipment right at the outset in order to maximize your resources and your profits.

Not Having Formal Recipes

Having a recipe for every dish you serve is a must, especially if you are hiring staff to help you with the food prep and cooking. Having a formal recipe ensures that every dish you serve is consistent in terms of taste, texture and presentation. Customers love knowing that every time they visit your truck they will get the same delicious food. They don’t want to struggle with a bad plate of food just because you had a bad day in the kitchen.


Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2024, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.