Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide

Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

The Different Trends Shaping The Future Of Digital Marketing


Digital marketing is a dynamic industry that is constantly evolving. Once you think you have a grasp on digital marketing and effective strategies to excel at it, trends can completely alter the course of it. That is why it is so important to continue learning digital marketing strategies and analyzing the trends. When you are able to anticipate trends before they take hold, you will be able to gain a significant competitive advantage over your competition. In this article, we will be going over some of the key trends to pay attention to as they are shaping the future of digital marketing as we know it.


Some Of The Different Trends That Are Shaping The Future Of Digital Marketing:


  1. Rise Of Mobile

The biggest trend that is shaping the future of digital marketing has to be the historic rise of mobile. A majority of the Internet searches that occur nowadays happen on mobile devices. More and more people are beginning to use mobile devices as their primary devices. As a result, marketers must take note and adapt to these changes. Because a majority of people are actively using their favorite mobile devices, it is important to take steps to integrate mobile marketing into your overall marketing mix. This dramatic shift in the way consumers behave is currently changing the way marketers effectively market their products and services as a whole. Nowadays, it is more important than ever to have prominent marketing and a significant focus on marketing through mobile technologies. This means integrating all forms of mobile marketing and even integrating proximity marketing into your efforts due to having access to mobile location services. The rise of mobile is dictating the focus on digital marketing and it is completely changing the strategies that are most effective.


  1. Rise Of Video

Another significant trend that is completely changing the way that marketers effectively market their products and services is the rise of video. Video marketing has become such a prominent strategy that businesses focus on because a majority of people are actively watching videos on the Internet. In fact, cable television providers have been seeing significant decreases as more and more people continue to look for Internet services to replace their cable and satellite services. This dramatic shift has led to an increase in video marketing efforts among businesses and brands in the form of creating their own video content and advertising in the YouTube space. A lot of consumers actively watch videos on their favorite platforms each and every day and this trend is only expected to continue at alarming rates. Therefore, this dramatic shift in the way that consumers are consuming their favorite content is completely changing the way marketers try to target their audience.


  1. Chatbot

Another significant trend that is completely changing the way that brands look to interact with their audience is through the use of Chatbots. Chatbots might have been around for a while, but they have been gaining in prominence for a variety of reasons. Not only has the technology become much more advanced to the point where they are increasingly useful, but they have become essential for organizations as a means to better engage with their audience and offer much more affordable customer service. While a majority of chatbot integration is being utilized for customer service, it is expected to be integrated into many other areas of business in the future. These chatbots are even being integrated into various social media platforms.


  1. Influencer Marketing

According to Another significant trend that is completely changing the landscape of digital marketing is the rise of influencers. Influencers might have always existed, but they have never been as prominent as they are in today's marketplace. Nowadays, you will find influencers in just about every industry. These influencers are completely changing the way business' look to market their products and services. No longer are celebrities the only influencers in the market. Instead, regular people have become influencers. This is especially true with the rise of 'micro-influencers.' Because social media platforms have given even the smaller influencers a big voice, marketers and businesses have to pay attention to them. This is completely changing the digital marketing landscape and businesses have to pay attention more than ever before to them.


  1. Social Media

While social media has long been a critical component of the digital marketing arena, social media platforms like Instagram have taken on extra prominence in the space. This has led to a complete shift in the digital marketing landscape. Nowadays, business' have to focus more on various platforms like Instagram more than ever before. Brands must focus on incorporating Instagram in their marketing efforts to really scale their digital marketing efforts as much as possible. Other social media platforms are helping to shape the future of digital marketing along with it. Social media and the platforms that people are using the most continue to change the way that businesses interact with consumers and their respective target markets.


Overall, there are plenty of trends that have influenced digital marketing over the years. There are a lot of trends that are driving the digital marketing space currently. Some of the trends discussed above are really the driving factors that are going to dictate how the market sways in the future. Businesses must adhere to these changes that the trends are causing and really look to implement forward-thinking strategies that align with them. By being an early adopter of these changes, you can effectively position your business to better compete within the competitive digital space. The dramatic shift towards mobile is one of the leading trends that is completely changing the digital landscape. As more and more consumers begin to utilize mobile devices as their primary computing device, you can expect it to lead to dramatic shifts in the digital space. Digital marketing is something that is constantly evolving and the trends are primary driving forces in its evolution. The trends mentioned above are going to continue to alter the digital landscape.


Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2022, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.