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Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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Deciding the Best Direction for Your Business


Before people get into business, they might find it tempting to think about it as a linear process. You start, you have a small business, then as you naturally grow, you just get bigger and bigger until you eventually become something on the scale of Amazon or Apple. It doesn’t quite work like that, but you have a lot of say in how it does work.

There’s another tempting way to look at it if you’re feeling especially negative; you might think that you have absolutely no control over how your business pans out and you simply have to ride the tides of fate and see where you end up. While it’s no guarantee that your business will be the next huge thing, you certainly do get to set your own course to a degree.

Expanding Your Audience

If you do want to get bigger and expand outward in that classic fashion as many businesses aim to, you might find that it’s not always as straightforward as it appears. While there are plenty of methods at your disposal to try and do so, not all of them are always going to yield direct results in the way that you might hope they do. However, if you aim on expanding your audience and spreading awareness of your brands to as many far reaches as possible, you begin to allow your newly widened audience to make that decision, and from there you can start giving them reasons as to why they should choose you.

Social media is a proven method of doing this and could quickly give you some success if you’re clever about the way you go about it. This might include selecting the right platform for the audience that you’re looking for, for example. Alternatively, you might look to other marketing methods, such as iGaming link building, which might be exactly what you’re looking for if that’s the industry that your business revolves around. Exploring these different marketing techniques can highlight plenty of ways in which you can expand your business, not only in terms of customers and appeal, but also in terms of the skills and knowledge behind it.

The Rewards of Reinvention

Sometimes, you might find that your business has unfortunately fallen into a bit of a rut. No longer are you on that upwards trajectory that seems to mark the classic business adventure, you just feel as though you’ve stagnated. This is difficult and there could be any number of reasons for this, including things entirely outside of your control. That being said, you might be able to try and leverage back some of this control by reinventing your brand and aiming to come back better than ever.

This might not be easy, and it might require you to get some fresh perspectives on board to see it through properly. The perspectives you currently have are the ones that led you here, after all, so some fresh approaches could help you to start anew and steer your business in a direction that you can be excited about.


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