Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
CyberSchmooz
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide



Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

Cost-Effective Solutions to Growing Brand Visibility

 

For small businesses, few things matter more than branding. Your ability to get your message out there is what will allow you to build relationships and generate revenue for many years to come.

 

3 Tips for Cost-Effective Branding

As a small business, you probably don’t have a six- or seven-figure budget for marketing and branding. In fact, you might not even have a five-figure allowance in your budget. But don’t let this dissuade you. The success of your branding isn’t directly correlated with the amount of money you have to spend. It has much more to do with your ingenuity.

 

As you search for opportunities to increase brand visibility and drive potential leads to your business, you should find the following cost-effective tips helpful and encouraging.

 

1.  Get Your Logo Out There

Familiarity is the fodder for strong branding. In order to stand any chance of increasing brand visibility, you have to begin by getting your logo in front of as many people as possible.

 

There are obviously thousands of ways to put your logo in front of your target market, but here are a few creative and cost-effective ideas:

 

  • Put your logo on water bottles and give them out at different events and gatherings. It’s cheap, customizable, and – best of all – everyone drinks water.

 

  • Hand out free t-shirts with your logo at public gatherings and events. When someone wears a shirt with your logo on it, they’re essentially a walking billboard.

 

  • Whenever you create a visual, produce an image, or develop a piece of custom content on the internet, make sure your logo is watermarked on it. Each time the content is shared, the logo ties it back to your brand.

 

2.  Create Viral Social Media Content

Speaking of content, one of the quickest ways to grow your brand is to create viral content. While easier said than done, viral content essentially does the dirty work for you.

 

The question is, how do you create viral content? Internet marketer Neil Patel says it’s all about social currency: “People share and talk about things that make them feel cool or improve their self-worth, this is one of the driving forces behind using a social network.” If you can create content that makes people feel good, you’ll see results.

 

3.  Try Co-Branding

For small businesses, a lack of reach is often the biggest branding challenge. One way you can overcome this is by co-branding with a larger company that has significant reach. You’ll obviously have to bring something to the table that the larger brand doesn’t have, so keep this in mind.

 

“Consider selecting a well-known and respected nonprofit as a co-brand,” marketer Amanda Zantal-Wiener writes. “More and more people’s purchasing decisions are based on a brand’s social responsibility – in fact, 85% of millennials say that makes them more willing to recommend a brand.”

 

Co-branding isn’t always neat and perfect. It’ll probably take a while for you to find a brand that’s both (a) willing to work with you, and (b) has a significant overlap with your audience. Take your time and don’t get frustrated.

 

Efficient, Sustainable Growth

One of the biggest challenges, from a branding perspective, is to walk the fine line between micro managing and not being involved.

 

“An important point that you, as a small business owner, should understand is that you can only set your brand in a particular direction, but you may not be able to control it entirely,” MoreBusiness.com explains. “How your brand image is perceived is totally dependent on the audience. The best you can do is to make branding a continuous marketing process, and try to bridge the gap between how your brand image is and how you want it to be.”

 

Efficient, sustainable growth requires you to be involved, without being overbearing. This means pursuing cost-effective branding strategies, while maintaining strict brand integrity that leaves room for flexibility.

Google      

Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2018, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.