Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide

Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

Cost Effective Marketing Strategies for Nonprofits


Non-profit organizations face the challenge of having little money to invest in marketing strategies. To survive in a competitive market, nonprofits have to get creative. They face businesses that are bigger and more financially equipped, so thriving and raising awareness for a cause can seem impossible. If you’re interested in starting a non-profit organization, it helps if you have your own app. Companies like Acendia builds mobile apps for zoos and other non-profit organizations, which can help establish a presence in a realm where most consumers spend their time.

The people responsible for digital marketing at nonprofits are driven by a passion that’s bigger than themselves. Though marketing isn’t easy, there are strategies that can help nonprofits get noticed in a sea of overpopulated corporations. To help you market effectively, this article will provide digital marketing advice that doesn’t require spending every last penny.

PPC for Free with Google Ad Grants

Nonprofits commonly rule out pay-per-click marketing, because they believe that it involves major spending. This is a common misconception, because Google has an Ad Grant program, which gives free money to nonprofits. The funding they provide is specifically for advertising on their website, which is widely considered to be the most popular search engine in the world. You could easily become one of the lucky nonprofits who’s able to advertise for free, especially since Google donates nearly 1 billion dollars per year to nonprofits. To be considered, you’ll need to set up an Adwords account before starting the application process. This could lead to a wider platform and allow you to spread word about your cause to a large audience.

Awaken Emotions

Marketing efforts should be focused on evoking strong emotions in consumers. By exemplifying the scale of a problem, and showing others how many people are affected, your audience is more likely to empathize with the situation. By hitting people on an emotional level, you increase the probability that they will engage with your philosophy. Awakening your audience’s emotions shouldn’t be underestimated, especially considering the power of donations. Videos can have a profound impact, and allow you to spread messages visually to large groups of potential donors. Video marketing can be intimidating, but there are plenty of resources in today’s digital age that facilitate the process.

Allocate a Small Budget to Promote Content on Social Media

Though you’ll have a limited budget, your content has little chance of gaining visibility on social media if you don’t invest. Only people with large followings and thousands of advocates sharing content can make a dent in the social space. You can, however, initiate smart advertising ,without spending an arm and a leg. Successful advertising is possible at just $5 a day, and allows you to target specific audiences. For example, if your organization provides education for underprivileged children, you can target mothers who are interested in social change. As a nonprofit, it’s important to structure your finances using a billing and receivables module. Companies like SimpleSolve offer accounts modules to help fulfill your accounting needs. You can accomplish various functions, including invoices, reversals, payments, and refunds.

Channel Your Network to Form Influential Partnerships

Powerful partnerships can help raise awareness for your cause. Extending your network to influential people who can serve as brand advocates is a highly effective method. Finding the right person to champion your company can result in considerable donations, with no money spent. If someone with thousands of followers crafts a post with a call-to-action that makes people aware of your company, you can benefit substantially.


Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2024, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.