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Buyer vs. Seller Market: How Market Trends Affect Your Investment Opportunities


As you know, real estate investing in real estate can be lucrative. There are, however, several factors that determine just how successful your business will be. From the cost of purchasing a property and preparing it for resale (or leasing), and marketing it to target audiences, real estate investors incur some costs before finding an ideal buyer or renter. Ultimately, one of the most important factors to consider is when to buy and sell real estate. 


Buyer Vs. Seller Market
Assessing the market is essential for determining when it is best to purchase and sell properties. Review current market trends to evaluate whether you’re working in a buyer’s or seller’s market. A buyer's market is when more houses are available for sale than people are looking to purchase these homes. 


On the other hand, a seller's market is when many buyers want to buy homes, but the available homes are few in the market. Buyer's and seller's markets are a part of broader real estate trends, which can change course for various socioeconomic reasons. For example, you may find that cities with more job opportunities and better living conditions have a seller's market, while areas with fewer work opportunities have a buyer's market. 


Impact on Real Estate Investing

Now that you have a basic understanding of the differences between a buyer’s and seller’s market let’s take a closer look at how each market might impact your business. 


Home Prices

In the buyer's market, buyers have the opportunity to get good homes at low prices. Sellers will lower their asking prices so they can find a buyer. As you might imagine, if you’re trying to sell a property, having to lower the asking price of a property will cut into your profits. However, if you’re interested in adding more real estate to your portfolio, this would be the ideal market to shop in. 

However, in a seller's market, the opposite is true. Sellers can dictate the prices they want due to the high demand for houses. Therefore, a seller’s market is ideal when you’re trying to sell or rent a property. 


Marketing Strategies

In a buyer's market, your target buyers will be trying to figure out how to find a good real estate agent to purchase the house or commercial property of their dreams. Essentially, your team of agents will have to put in some extra work when marketing houses to attract customers because buyers have a large pool to pick from. The real estate agent will most likely launch a listing a full marketing blitz composed of full-color flyers, postcards, HTML Craigslist ads, enhancements, single listing websites, open houses, and more. 


 In a seller's market, however, the path is relatively smooth. Depending on how strong a seller's market is, the listing agent may have to do little more than enter the property into the Multiple Listing Service before fielding multiple offers.


Given the information provided above, if you’re trying to sell a property, it is best to do so in a seller’s market to keep advertising costs low. Otherwise, beating out the competition in a buyer’s market will reduce your return on investment. Marketing costs, however, are not a factor if you’re buying a property.


Final Tips

Whether you’re buying or selling real estate, evaluating the current market is essential to your success. Ideally, you want to purchase properties when the market favors the buyer to get the best deals. Acquiring the best investments will require you to bid competitively. Then, do what you can to save on maintenance, repairs, marketing, and commissions to increase your profit. 

However, if you’re looking to sell properties, try to do so in a seller’s market for the best outcome. Ensure that you put your best foot forward to sell or rent the property in the shortest time. Doing things like having an open house, hiring a property stager, and placing high-quality property photos in your physical and online ads can make a big difference.


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