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Answer from our Guest Expert Kent Capener of Capener Consulting

PAGE 3
Ways to Cater to the Community and the College

Old and young alike, we all get tired of our own cooking and going out to eat is real treat for most of us, especially college kids. They get tired of dorm food, delivery pizza, fast food burgers and the campus itself. Some of those college kids are going to come from the community. You can attract college students through selective menu choices with an eye to the cost. Offer these selections to everyone in the community, but keep the college kids in mind. To target college students specifically, try creating some "Friday night football"or "finals week feast" specials that cater to student tastebuds and schedules. Make your restaurant not only cozy for the community as a whole, but perhaps reserve a special corner of the restaurant especially to give the kids somewhere to eat and take a break from the day-to-day stresses of school while reading or participating in a study group. Simple and inexpensive offers, such as free drinks with meals with student ID, can really boost business and create repeat customers.

Hire and Aspire

You can also help build a bridge to the college kids by hiring them to work in your restaurant. Find out from them what's hot and what's not. Get a feel for what's happening on campus and ways your restaurant can chip in to promote your biz. You can also be inclusionary by opening a restaurant that serves food everyone would eat. The trends are here as well, so, I wouldn't recommend anything too out there, like Northern Pakistan Wok Table or even Sushi for a town of 80k, unless you're a suburb of a metro area. One concept that's coming back to stay is the diner with outside car side service (in warmer climes). Try to think of similar sort of options you could provide that are unique to your area and community. continued

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