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Answer from our Guest Expert Cheryl Demas, Founder and Editor of WAHM.com

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Calculate Your Bread and Butter

Once you've dealt with the bureaucracy, sit down and calculate your costs. Will you be able to sell your products for enough money to make your venture profitable? Think about all of your costs, not just your ingredients and equipment. You'll have additional costs for packaging, marketing, and delivering your goods. You're also dealing with a perishable product, which makes packaging and stocking inventory even trickier. You certainly wouldn't want to make anyone ill with undercooked custard, and we all know there's nothing worse than stale shortcake.

Some Hearty Resources for Your Idea

Since this business is more complicated than your typical home business venture, I think it's even more important that you educate yourself as much as possible before you get started. I have two books to recommend.

From Kitchen to Market : Selling Your Gourmet Food Specialty by Stephen F. Hall

How to Start a Home-Based Catering Business (3rd Ed) by Denise Vivaldo

A baking business is a big undertaking, and I don't want to discourage you, but I want you to be sure you know what you're getting into. Do your homework and be prepared, the fewer surprises, the better. You're starting small, but you never know where you'll end up. Back in the 70's, when everyone else was out disco dancing, a young mom named Debbi Fields started baking cookies in her kitchen ... and we all know how that turned out!

Cheryl Demas, Founder and Editor of WAHM.com

Author of The Work-at-Home Mom's Guide to Home Business

This Coffee Talk was inspired by an actual posting in Idea Cafe's CyberSchmooz. If you'd like to dish up some more advice for this person, click here and post your reply today! The more, the merrier!

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