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Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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Building Authority Content: How To Establish Your Expertise With Content


According to Small Business Trends, 82% of successful business owners have the background and qualifications to run their company. This means that they are familiar with the niche they are entering and how to deal with their customers too. For startup businesses, there is more to becoming an expert in the industry than knowing how to run Facebook ads. You will need to prove to potential clients that you are an expert in the field. Here's how to establish your expertise with authoritative content.


Provide Reliable Content 

Every startup business should learn how to utilize the Internet to its advantage. However, due to heavy competition online, it is important to make your business’ website standout through its content. One way to do this is to back up your statement with links to authoritative sources that are deemed as experts in the industry. 

These sources can come from educational pages, credible news agencies, and recognized websites. By providing supporting documents, the content you have written can present you as an expert in your chosen field. 


Choose The Right Channels 

There are plenty of platforms to market your business, such as Facebook, Instagram, YouTube, and more. Knowing where your potential customers spend their time can help you choose the right platform to reach them. It would also help if you know what kind of content your clients are looking for. Do they prefer infographics, podcasts, or live streaming? Identifying their preferences can be an advantage in sharing your knowledge and expertise in your industry. 


Consistency Is Key 

Consistency is an essential component in establishing yourself as an expert in your field. This also gives customers the confidence that your company is not a fly-by-night type of business. An excellent way to practice consistency is to provide an authoritative voice, maintain quality content, and strategize how the company is marketed online. This makes it easier for loyal customers and potential clients to identify your startup amidst your competition.

Presenting yourself as an expert in the industry starts with authoritative sources on your website. People are looking for useful and reliable information when they search the Internet. If the content you’ve written contains links to reputable sources, it can help establish you as an authority in your chosen niche. After all, tapping the right channels is also necessary to ensure that you are reaching your target audience.


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