Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
CyberSchmooz
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide



Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

The Best Way to Find Sales Leads

 

If you’re in the business of selling insurance, you’re always on the lookout for sales leads. While it can be difficult to make sales, in a world where no one wants to be sold anything anymore, after being barraged by commercials and ads all day long, you’ll have the upper hand if you apply some of the tips listed here.

Referrals

Referrals are the oldest way in the book to generate sales, since people will take more time to listen to a friend, colleague, or the friend-of-one. You can gain referrals in a couple of ways, including asking your clients to recommend you to their friends; striking up a partnership with another company and respectfully asking their clients if you could give them a call; coregistering, or, having another company coregister you on their website, so you get the same prospective client information that they do; and last, but not least, having a regular lunch group with fellow salespeople, where you can swap leads and ideas.

Advertising

While not as personal, ads still work, and you can consider putting ads online, on the radio, in the yellow pages, in the newspaper, and on TV. Some of these venues may seem old fashioned, but they’re still being used, which means they’re still being seen. In addition to more traditional advertising, you can also try flyers and door hangers, freebie distribution, and sponsorship. Of the marketing strategies listed above, few are more important than your online presence, so you’ll want to make sure you have a great web presence. Have a website that’s attractive and easy to use, and make sure you’re listed in online directories. Take advantage of pay-per-click ads, SEO, blogging, and more. There are dozens, if not hundreds, of ways to use the internet to increase traffic.

Purchasing Leads

Last but not least, as more businesses expand, their ability to target specific needs increases. You can now acquire professional sales leads from trusted businesses who are ready to take you to the next level. For each type of insurance you might sell, you can work with the experts and begin acquiring your next batch of sales leads. If you sell health insurance, you can get health insurance leads with a simple email. If you work in final expense insurance, final expense insurance leads are only a phone call away.

Leads are an active, important part of what you do, so it’s always worth the time and cost of acquiring more. With the suggestions in this article and any more you might uncover in your search, you’ll be ahead of the curve when it comes to making the right sales and finding the right clients.

Google      

Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2018, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.