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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
Best SEO Practices That Will Boost Your Business Site
Approximately 70% of marketers think search engine optimization (SEO) is more effective at driving sales than PPC, according to databox. Considering how Google's algorithm updates continuously make old-school optimization less beneficial for online marketing, developers and entrepreneurs need to improve their SEO skills. Understanding technical aspects like how page time load matters for SEO, is essential for improving website visibility.
And with tools like SEO platforms and CMS plugins becoming more efficient, marketers also need to know effective optimization strategies. Here are some of the best SEO practices that will boost your business.
White Hat SEO Strategies
Incorporating white hat SEO techniques in your marketing campaigns is the best way to improve rankings on search engines while maintaining site integrity. White hat SEO involves all the practices approved by Google. This includes writing relevant content that search engine algorithms consider worthy of ranking high in SERPs. In addition to creating high-quality content using the right keywords, you need to invest in link building to make your e-commerce website authoritative.
While purchasing backlinks might seem ideal, it can ruin your site's reputation. That is why you should focus on outreach to build links organically. Other white hat SEO aspects include fast loading website speed, mobile-friendly designs, easy navigation, and rich meta tags.
Local SEO
Every small business needs to optimize their website for local search to attract consumers in a specific location. Local SEO entails citation building through local directories when you optimize your website for Google my business. As a result, your business website becomes more visible, leading to high foot traffic, increased conversions, and sales.
Like white hat SEO, local search utilizes content marketing and natural link building outreach to improve your site's relevance. To enjoy the benefits of local search engine optimization, you must be strategic and have a unique approach different from basic SEO.
Other SEO practices for business are on-page and off-page. On-page SEO optimizes your content by placing profitable keywords in the title and subheadings and using alt-tags in your images. These steps help Google and other search engines to detect what your site is all about and then rank it. Off-page SEO involves efforts made off-site to improve your website ranking in SERPs. This tactic refers to signals from other websites like backlink profiles, user experience, and content quality.
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