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Best 5 Social Platform to Promote Your Business in 2021-2022


Promoting a business can be quite difficult in the current digital scenario. Under these circumstances, finding out the right platform for promotional business is going to be the key criteria when it comes to the growth of your business.

Finding all these social media platforms can be quite a tricky way of growing the business.

There is no right way to find out which platform is going to work for you and which is not. In this article, we'll find out what could be the best five social media platforms that you should choose for promoting your business.

But before we delve further into, it would also look into the three criteria that your platform should have.

Let us find them one by one.


Criteria of a good social media platform for business:

A good social media platform should not be the one that's only for posting videos and pictures. The main name of social media is to bring all the people at the same point. So here are the four key criteria that your social media platform must possess:

i. Network effect: More the number of people present on the social media platform, higher is the quality of the post and better is the reach.


  1. Charges and expenses: This social media platform should be such that there is no extra charging for promoting a business.


iii. Features that are up to date: Features that actually make sense that are actually going to be a boon to your business. The ones that are updated and with the current flow of time should not cause any worry to you.


  1. Easy consumer journey: The social media platform must have a clear user journey. The consumer journey is going to play a vital role in terms of attracting the consumers to your product. A clear and concrete journey is going to help your products find visibility.


5 Platforms for your business:

Now that we are aware of what are the best qualities, let us find out the right platforms:

1. Facebook:

Everybody knows about it. Even the people who are not with us anymore, even they know about it. So, if you're thinking of selling something and you want to make your business have an everlasting impact, Facebook is the first priority. The blue world ensures that you get all that you need to make your business stand out.

Facebook marketing ensures that each and every demographic is tapped out appropriately. As simple as it gets, it cannot be easier for your business to do great.

2. Instagram:

If you're targeting the youth, Instagram is the way to go. Be it reels or the Carousel, Your Instagram is going to blast if you're just having the perfect product.

Instagram should be your second choice if your product is much glossier and needs the youth’s attention.

3. LinkedIn:

The growth of LinkedIn has been phenomenal during this pandemic. Growing by more than 150%, LinkedIn has been instrumental in being one of the best job-hunting platforms till now. So, if your business is into the domain of education, jobs, and careers, then LinkedIn should be the right platform to engage in. Don't think twice about it.

4. Quora:

Quora used to be the best place for marketing yourself. But it has somehow lost its sheen with time.

Yet, if your business is much more about dealing with people and you're trying to promote your business, then Quora is a perfect way. If you are the owner of the business, I must clarify it. Quora will give you the highest reach.


Video marketing has just shot up like anything. If you want your business to be promoted, then video marketing is the right place to go. And there is no better platform than YouTube. It's high time you get back to YouTube and promote your business.

Bottom Line:

Not only these five but there are also more social platforms to promote your business. You just need to find out the best that works for your business. When running a campaign on social channels, don’t forget to use the audience customization features. For instance, you are running a Facebook ad campaign to sell your products in Melbourne. Customizing your audience by setting the geo-location to Melbourne and proper demographics can make your social media marketing in Melbourne campaign more successful.


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