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Answer from our Guest Expert Donna Hall of The Right Answer - page 2 Find Your Niche Market. Business specifics should also include who exactly your target market is. For example, online work could expand your clientele from local businesses to global businesses. If you're starting a community-based business, determine what the need is in your community for a customer service company. With your expertise in the medical field, you may want to focus on giving proper customer service techniques to nurses or medical practitioners. Has a company offered to pay you for your ideas and opinions on proper customer service techniques? If so, use that as a jumping platform to dive into the market. Let that company know that you're looking for other business too. Word of mouth is the most valuable service tool. Sell Your Services. Of course, with every great business idea comes some obstacles. For example, working online can be very rewarding but also very difficult to establish yourself. Getting people to pay for a service online can be hard. To help your new business, establish credibility and convince people that your customer service advice is well worth the price. Selling yourself becomes even more important, but with your sales background, it'll be a breeze to convince companies of the superior service skills you could bring to their company. To help convince people of your expertise, try getting customer service articles published in trade publications (like the medical field); offer a free newsletter to area businesses on solid service strategies and trends; and offer to speak as a customer service expert at various local business events, such as chamber meetings, business conferences, or local universities.
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