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Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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9 Ways to Market Your Brand New Shopify Store

 

Building a brand for your newly launched Shopify store can be both challenging and rewarding. As an entrepreneur, you might be enthusiastic about marketing your brand on multiple platforms, but that may not be the smartest thing to do. You must understand the dynamics and benefits of each platform to market your brand effectively.

We have curated a list of marketing platforms that you can leverage to build your Shopify store’s brand to maximise your visibility (and sales.) So let’s get started with marketing avenues for new Shopify stores:

1. Push Notifications for Sales Promotion

The first hack you can implement right away is to enable push notifications on your Shopify store. They can help you reach your customers at the right time without going through the hassle of leaving the current application they are working on. You can announce sales, discounts, share coupons, abandoned cart reminders, and pretty much everything that you would communicate over emails/social media.

On the other hand, push notifications build a sense of familiarity over the course of time, thereby helping you with your Shopify store’s branding. Building client trust takes time. Thus, business owners frequently recommend putting up retargeting programs to nurture leads. 

Push alerts can be a great way to nurture leads. Unlike advertising, which is seen by a large internet audience, pushes are only given to individuals who have chosen to receive them. Furthermore, push notifications are a direct and quick way to share information about discounts and offers. Simplified shopping helps keep up to 55% of your customers loyal, so push notifications should definitely find a top spot on your priority list.

2. Running Paid Search Ads on Google

The best way to market your Shopify store is when it is new, and you need to generate revenue right away. A good paid search strategy can help you with instant traffic as you can compete for high-demand products without investing in long-term commitments like SEO. 

However, this doesn’t mean that you may give up on organic SEO efforts and other types of digital marketing altogether. Instead, use it to supplement the rest of the digital marketing efforts and encash heavy demands due to seasonal purchases or due to social media trends. 

Paid search is one of the most effective strategies for Shopify stores since most of the online purchases start with a Google search, and it allows you to be on the top of organic listings. The good news for Shopify store owners is that you don’t need to hire an expensive agency to set up and manage your ads. There are Shopify apps enabling you to effortlessly set up ads. 

For example, the PromoNavi app creates a merchant feed for your Shopify store and automates Shopping, Search & Display campaigns, so that you can quickly get started to promote on Google. 

Let us look into some of its relevant features:

  • PromoNavi creates a feed based on the products you want to sell on your Shopify Store.

  • The application checks your Shopify feed before it gets exported to the Merchant Center. Then, if needed, the PromoNavi specialists fix any potential problems; this way, the feed will meet the requirements set by Google so that it does not get rejected.

  • PromoNavi will keep syncing your feed with all the products you currently have on your list so that your feed is accurate.

  • Based on the feed you have uploaded or created, PromoNavi will set up unlimited Shopping campaigns. This way, you will be able to promote your products based on custom attributes like Shopify collections, best sellers, etc.

  • PromoNavi will automate all your campaigns so that you will be able to keep track of the performance of the ads via essential metrics and simple dashboards.

For these options, you pay just $19/month. This is almost nothing compared to thousands of dollars advertisers pay agencies for handling the same tasks. 

3. Target Custom Audiences on Facebook

Facebook is among the most popular advertising platforms among marketers due to two reasons. First and foremost, it is the world’s largest social networking platform, with approximately 2.5 billion active members. Secondly, it provides precise audience targeting capabilities, making it simple to place your adverts in front of those who are most likely to buy your items.

Having such a huge number of users automatically makes Facebook a very potent advertising platform. It provides highly targeted choices for running sponsored ads. Facebook Custom Audiences, in particular, is an effective technique for Shopify store owners to market a product.

You may advertise to your website visitors or email subscribers with Facebook Custom Audiences. Because you know more about who you’re targeting and can adjust your ads accordingly, these advertisements are often quite successful.

Custom Audiences on Facebook allow you to upload a list of specific persons by their names and email addresses or names and phone numbers. You may also develop bespoke audiences from visitors to your website. Because you have their contact information, these are people who are already familiar with your company or product, whether they are current or previous customers, have made a transaction, or have opted into your email list.

Remember, Custom Audiences do not provide additional reach and relationships. You’re not introducing new potential customers to your company, your Page, and your products. Custom Audiences are not a long-term strategy for growing your business. It can be beneficial for sales or engagement, but it will not help you build your audience or business in the long run.

4. Targeted + Automated Campaigns Email Marketing 

Email marketing is the best performing channel with the best credibility, making it a must for your Shopify store. Since you would already have users’ emails as a part of their credentials, start with creating a Welcome email series if you want to engage new or potential consumers. Also, create a Customer Loyalty program and remain in touch with your loyal consumers via email if you want to retain existing customers. You may then send an email with product information, customer feedback, and current deals and discounts.

Sending triggered emails to clients during 9-11 AM and 3-5 PM with relevant content that promotes your Shopify store is a great way to get started. You must use your ESP’s personalization features to customize the messages for individual preferences. Rather than sending one generic email to everyone on your email list, this guarantees that the correct individuals are contacted with relevant material at the right time.

5. Leverage Pinterest

If you want to sell anything online, Pinterest is the place to be at any cost. Pinterest is used by 93% of active pinners to plan purchases. Unsurprisingly, a large number of individuals use Pinterest to create wish lists. This makes it an excellent venue for promoting items, particularly well-designed ones that photograph well.

What’s more, pins tend to stay in place for a long time. It’s fairly unusual for pins to be viewed months after they’ve been published. Optimize your pins by publishing when there are more people online, utilizing relevant keywords, and including eye-catching imagery. You may also hold contests to broaden your audience. Make sure Rich Pins has access to extra product information.

6. Hon Your YouTube Game

YouTube has grown to become one of the world’s top search engines for discovering new content. Furthermore, YouTube is the second largest search engine, and videos hosted on it also rank on Google. This is a massive traffic opportunity!

As a Shopify store starting a YouTube channel, it’s important that you don’t treat it as a dumping ground for your commercials. Instead, use it to connect with your audience, share stories and content that your potential buyers want to see, and educate your customers about your products and industry. Video is one of the most preferred ways to consume content and make sure you leverage it to its best for your Shopify store.

7. Use Website Popups to Generate Leads

Website popups are yet another effective approach to promote a Shopify business. To make them function, you must first:

  • Supply value and then 

  • Gamify your consumers’ interactions with them

Popups may be fantastic for Shopify store promotion if they match two criteria. First and foremost, they must be engaging. Second, businesses should provide value to customers in the form of discounts, free delivery, pre-order list preference, or an opportunity to enter a contest. There are a lot of third-party applications that can help you use pop-ups to capture your Shopify store’s visitors.

8. Blog, Slog, Blog

Blogging is the best option to start promoting your Shopify store, and the return on investment you get will continue increasing exponentially. If you are selling a product, generating great content, and consistently posting on your website’s blog, your website traffic will improve and convert more people into paying clients. 

Blogs help develop relationships and trust with both new and existing clients. The more people learn about and interact with your business, the more likely they are to make a purchase. As a marketing technique, adding relevant content increases the number of touchpoints available to guide visitors through their customer journey.

But before you start blogging, it is necessary that you get an SEO to conduct a website audit and provide you with the keywords for your products. Make sure that your blogging efforts are in line with the sales seasons and the listed products. Also, don’t forget to align it with email and social media to give your Shopify store all-around visibility. 

9. Provide Assistance to Visitors with Live Chat

You may use live chat to interact with consumers who are exploring your product pages and answer their inquiries regarding the product, shipment schedule, and so on. The browsing function in most live chat programs allows you to observe visitors on certain shop pages. As a result, you might give them assistance or free delivery to persuade them to purchase. 

Shoppers may seek support in real-time by using live chat. There is no waiting or hustling. Add a free live chat to your Shopify store to market it while engaging your visitors. See who is looking at your product pages, start up a dialogue, and respond to their inquiries. Knowing you’re there to assist will go a long way toward influencing clients to convert.

To Wrap Up

Marketing a brand new Shopify store isn’t rocket science, but it isn’t as easy as taking a stroll in the garden. You will need to set your priorities and ensure that each of these channels gets its due attention. But this can be daunting at times, and as an owner of a new Shopify store, you may not be extremely skilled at either. That’s exactly where PromoNavi kicks in, as it helps you run coordinated campaigns across multiple channels without costing you an arm and a leg. We hope this article helps you market your new Shopify store in 2022.

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