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Expert Answers to Biz Questions Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
7 Types of Experience You Need to Launch a Consulting Business
Launching and managing your own consulting business is a dream for millions of people. As a business, it’s relatively easy to start; because you’ll be selling your personal expertise, you probably won’t need much in terms of an initial office, nor will you have many overhead expenses. On top of that, you’ll have complete control over how your business runs, dictating your own hours, your own clients, and how you approach consulting. However, you need significant experience before you can expect a consulting business to be successful—and not just in your field of choice. The Necessary Experience Make sure you have experience in these areas, at a minimum, before you draft a business plan for your company:
The Importance of Differentiation You also need to have some way of differentiating yourself if you’re going to be successful. There are hundreds of thousands of consultants currently operating, and likely thousands of consultants already competing for your ideal customers. If you want to be visible to those customers, and if you want to land more sales, you need something distinctive to separate you from the pack. Depending on your strengths, that could mean highlighting a different area of expertise, reducing your prices, or targeting a different demographic. As long as you have something to get an edge over the competition, you’ll have a good chance of being successful.
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