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6 Ways To Get Your Ideas Across As A Business To Both Your Customers And Investors


A business is only ever as good as the ideas of the people running it. You will sometimes have to demonstrate your ideas in business to make a profit. This idea sharing may be necessary to make a sale or to impress your investors. Either way, ideas are the fuel that your business needs to keep itself going.

Unfortunately, coming up with ideas and sharing them require two different sets of skills. Failing to share these ideas correctly could stop them from coming to fruition entirely. That is why you will find it beneficial to learn how to properly present your ideas in business. Luckily, current technology has made it even easier to do this. Here are just a few ways to get your ideas across as a business to both your customers and investors.

Live Stream Events

One way to get the attention of your intended audience is to host a big event. Customers are always attracted to new ideas but can sometimes find it confusing when they do not have the necessary information about any upcoming changes to your business. That is why a live presentation can be beneficial. In modern times, the best way to reach a large audience at once is by streaming your presentation across the web. Live stream web events are very popular at the moment, and it provides you with the perfect platform to demonstrate your new ideas and any upcoming changes to how your business works. There is no need to worry about anyone missing the live event, either. You can always end the stream and upload it to a video-sharing site once you have finished getting your ideas across.

Word Cloud

A live word cloud is a great online space that you can use to post ideas about your business. Your customers and investors can also use this type of service to interact with you, or react to your next set of changes. You can also use word cloud polls to capture the feelings of your live audience. This means that you can judge the response to the changes you plan to make and your new ideas in real-time. A word cloud can also be used to display popular keywords about your business. This data can be used to find out the public perception of your current undertakings.

Social Media

Social media is a tried and tested way to reach a large audience. If you have used these platforms correctly, then the people that care about your business and any new ideas you have should already follow you on one of these sites. As such, you can easily post bout new ideas on social media and receive an instant response from anyone who is interested. You can also use this live response to workshop and improve your new ideas on the fly. Most social media platforms allow you to post verbally, in a video format, or using a timed delay feature so your audience learns about your new ideas when you are ready for them to.

Professional Pitches

So far, most of the methods mentioned have discussed ways of sharing ideas with your customer base. But what about your investors? Investors are a necessary part of funding your business and sharing vital information that can help you on your journey. As such, these individuals are the first people you will want to share your new ideas with. This means that you will need to find a more professional way of getting your point across. Professional boardroom pitches have always been an essential part of running a business. These pitches are normally made for just your investors on your business premises. Your pitch must be made in a clear and concise way and explain what your idea is, how you expect it to make money, how long you expect to make a profit on your idea, and any potential weaknesses in your plan. It is always important to be honest with your investors. Since these pitches have been so important for so long, you will find plenty of tips on how to create one. Nowadays, most business leaders choose to create a PowerPoint presentation.

Traditional Marketing

Marketing is used to spread awareness of your business and explain why your customers would need to buy your product or service. So, why not use these methods whenever you have a new idea? Traditional marketing methods usually occupy the visual, audio, and digital space. You can always rely on these tactics whenever you need to spread awareness about a new business idea. You may want to wait until you have the backing of your investors and have ensured that your ideas have been fleshed out thoroughly before you do so. This is because traditional marketing techniques are not cheap.

Create Your Brand

A brand is a great way to establish your current business in the marketplace. Your brand is how your intended audience recognises you. Most businesses cultivate their brand using their name, a logo, or with merchandise. It is important for all of your company’s ideas to fit with the branding you currently have. Therefore, you need to ensure that all of your new business ideas can comply with your current brand recognition techniques. If not, you will also need to think of how your new ideas can be shaped as part of your branding. However, your business may also benefit from creating new branding materials to match your new ideas. Again, you will need to run these ideas past your investors and ask for their advice about any new branding opportunities.


As you can see, it is quite easy in today’s digital age to spread information about your new business ideas to your customers. you can even be quite informal about it when you do. However, there are tried and true methods of sharing ideas with your investors. These must always be formal and you do not always have to include modern tech in your pitch meetings.


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