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Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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6 Straightforward Ways to Improve Business Operations

 

There's always room for improvement when it comes to your business. Setting realistic goals and working towards them at a steady, yet consistent pace is key to a successful operation. Plus, when business operations run smoothly, you're looking at saved time and money. 

Here are 6 simple ways to enhance your business's productivity and facilitate growth. You'll be wondering why you didn't implement them sooner!  

1. Nourish Customer Relationships

The heartbeat of a business is of course, the customers. Keeping your customers happy means they'll keep coming back. And when they do, who's to say they won't bring a friend with them! 

Customer service representatives are your direct source for customer satisfaction. A quality, productive customer service rep can deescalate unhappy customers and hook loyal ones. If this is a concern for your business, consider ways to improve call center agent performance.

2. Update Technology

Buffering? There is no greater risk to productivity than slow and non-intuitive technology. 

Start by identifying any potentially outdated systems. Does your company utilize fax? When was your operating system last updated? How do your employees communicate? Then, determine if there is a more efficient way to accomplish tasks through improved technology integration. 

Look at your technology through both angles; your employee and your customer. Be sure to work out any operating kinks your website has and improve your website speed. 

3. Utilize High-Impact Marketing

Revamping marketing and advertising is a great way to bring in customers and scale up your business. In marketing, quality over quantity is key. You can buy 100 ads, but if they're never seen or engaged, the purpose is defeated, and money has been wasted. 

A valuable place to start is working towards improving the search engine ranking of your business. Getting your business ranked higher on Google will increase online traffic

You should also set up social media accounts for your business if you haven't done so already. This offers an easy, affordable way to market your business. While not as effective as other marketing strategies, it's essential for your business's presence. And when done correctly, it can bring a lot of attention to it. 

4. Consider Outsourcing Functions 

 As a business owner or manager, you are likely stretched too thin. If you find yourself wearing too many hats, it may be a good time to look into functions in your business that could be outsourced

A few commonly outsourced business functions are: 

  • Accounting
  • Administration/Virtual Assistant
  • IT 
  • Marketing 
  • Human Resources

Engaging an expert to help you and your team frees up time for optimizing your internal production.
 

5. Diversify Products and Services 

Identify new opportunities to expand in your market. Diversify what you offer to customers and try to excite them and keep them engaged. Adding new products or services will help you stay relevant and keep up with trends. 

The best way to do this is by understanding your existing customers or target market and anticipating what else they need from you. 

6. Communicate With Employees

The employee knows best when it comes to the day-to-day operations and functions of the business. Facilitate open communication with your employees and be open to suggestions they may have. 

Schedule one on one or small group meetings sporadically to sit down and evaluate any potential changes that need to be made. They will have insight into what is and what is not working most efficiently. 

This open communication will improve your business functions and keep it running smoothly. It always sets the foundation for a healthy collaborative work environment where employees are valued. And happy employees mean a lower turnover rate, therefore reducing hiring costs. 

Effective Business Operations 

Inefficient operations will physically and mentally slow you and your team down. That lag will directly translate to the customer. 

Focusing on streamlining operations will help you perfect the best practice for each function of your business. Therefore, optimizing productivity and scaling your business.

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