Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
CyberSchmooz
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide



Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

6 Ideas to Strengthen Your Brand Communication Strategy

 

Marketing a business is all about communication—and in many cases, what matters isn’t what you say, but how you say it. When you’re building a company’s brand, that brand extends to every piece of collateral you create, including the correspondence you send to your clients, colleagues, and business partners.

Communicating effectively isn’t something you can do without careful forethought and planning. Here are 6 tips you should keep in mind as you utilize branding in your communications.

1. Identify your audience

Before you do anything else, you have to fully understand who it is you’re talking to. Is it an external audience, like a client? Or is it someone within your own organization? What demographics do they belong to? Most importantly, what is the problem they need solved or the question they need answered?

2. Don’t make snap judgments

Identifying your audience will help you better understand the most effective ways in which to communicate with them, but be careful that you’re not appealing to stereotypes. You can’t make gross assumptions about people just because of where they live, how much they earn, and so on.

3. Be consistent

The more times someone is exposed to your brand, the more of an impact that brand will make. This is why it’s vital to be consistent. If you send someone printed envelopes with a particular set of branded elements but your product design or website looks completely different, you’ll just end up confusing them. They might not even realize that what you’ve sent them is from the same company they’re familiar with.

4. Be evergreen

Being consistent doesn’t mean you can never update your branding. In fact, re-branding is often necessary as industries evolve and change. But you can’t constantly update your brand every time a new trend shows up. Stick to evergreen brand elements so that they will stay relevant for years to come.

5. Be authentic

Confidence is important, which is why some companies go out of their way to promise clients the moon and the stars. But people have a much better sense for the truth than you might give them credit for. If you just try to tell them what they want to hear, they’ll catch on—and that will turn them off of whatever it is you’re trying to tell them. Instead of trying to be someone you’re not, be honest about what you have to offer.

6. Keep it simple

Even if your brand is complex, it’s a bad idea to overload your target with a lot of different ideas at once. Again, this will only confuse them and turn them off to your message. Focus on saying just one thing at a time, as clearly and concisely as possible.

Without a strong brand identity, the people you communicate with won’t have any sense of who you are or what you stand for. Whether you’re crafting a sales letter or reaching out to a potential partner, keep these tips in mind.

Google      

Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2018, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.