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Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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5 Top Tips to Develop Strong Relationships with Your Clients


It's no surprise that the most successful businesses have the strongest client relationships. But building a strong bond with your client is difficult. It takes a lot of hard work, and you need to know which strategies work and which don't.

So to help you build a robust clientele network, here are 5 top tips to develop strong relationships with your clients.

1: Organize a Corporate Party

Sometimes, the best way to bond with your clients is simply to have fun with them. Organize a corporate party, day trip, or another group event that will give clients memorable experiences and strengthen your emotional bonds.

If you're not sure what type of event to host, it's worth stepping out of the box. You can easily hire a mentalist at to entertain your clients and provide an unusual experience they'll never forget.

2: Take Them to Lunch

Believe it or not, not everyone loves to party. Sometimes, just adding a personal touch is the best way to strengthen the relationship with your client.

A one-on-one lunch with your client will give you more time to get to know them on a personal level, and will also give them the space to talk more openly about their business needs and concerns without worrying about who else is listening.

It also gives you the space to propose business solutions to them without feeling constrained by time or by the formality of a boardroom meeting.

3: Develop Tailored Marketing

There's nothing clients hate more than receiving yet another mass-distributed marketing email in their inbox. Many of them will move the email straight to their junk folder and adjust their spam settings, so they don't have to see another one.

Instead, look at how you can produce tailored marketing that delivers a personalized message to each of your clients. Write an email to them and think about how you can connect with them emotionally, such as asking how one of their family members is or sharing a personalized anecdote.

Email is no substitute for in-person connection, but using tailored marketing can help make the message you deliver more human.

4: Share Your Industry Knowledge

Your clients are busy people. They don't have time to conduct their own research into industry trends and developments in the market.

That's why sharing your industry knowledge with clients will make you an invaluable resource that they'll come to for advice and guidance.

Produce reports and newsletters into your industry research, and share them with clients on a regular basis, so they can effortlessly keep in step with developments in the wider industry. You'll solidify that you didn't just seem well-prepared on pitch day; you're truly an authority in the field. 

5: Make Connections Among Your Clientele

It may seem counterintuitive, but sometimes your biggest asset in building a relationship with your client is your relationship with another client.

Some businesses like to keep their clients totally separate from each other and make no effort to foster connections. But that approach can be short-sighted.

If you have two clients who you think would benefit from knowing each other, make the introduction. A successful collaboration between two businesses that stems from your connecting them up will make them both grateful for their relationship with you.

Final Thoughts

Remember, to run a successful business, you need your clients to value the relationship they have with you. Part of that is about putting the work in to show that you want to grow the relationship, by organizing work and activities that help you connect on an emotional as well as a professional level.

Keep these tips in mind before you meet with clients this year, so you can ensure you make connections that lead to continued business.


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