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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
5 Tips to Grow your Small Business Online
After starting a small business, growing your customer base is essential to its success. If you are looking to grow your startup without spending a fortune, you need to leverage online marketing.
Adopting the right online strategy means increasing your sales and discovery of new opportunities. Here are five tips to help you grow your small business online.
1) Come up With an Effective Online Marketing Strategy
An effective online marketing strategy is a sure way to increase traffic to your business. You can use content marketing to attract and build an online audience. It will also enable you to improve your ranking on search engines at an affordable budget. The aim is to plan your content carefully by including the keywords your potential customers may be searching for online.
You can also learn affiliate marketing to generate more sales. Affiliate marketing is useful for startups that don’t have a strong online presence. It is cost-effective because affiliates get paid to bring you more customers, not by driving visitors to your website. This means you only pay if visitors convert into customers.
2) Connect on Social Media
Social media platforms have significant numbers of users every day, bringing great opportunities for business. Use these platforms to update people on your current offers. You can also use this avenue to collect feedback from buyers and answer questions regarding your product.
If your customers are satisfied with your product, they will most likely provide positive reviews, which will create a good reputation for your venture. Ensure your content is easily sharable on social media. This helps to get free promotion from your clientele.
3) Email Marketing
Each visitor to your website is a potential customer. Most people may never come back again to your site after visiting once. This means you will have no way to communicate with them in the future if you don’t get their email address. Building an email list is essential, as most people are reachable through email.
Email marketing is a great cost-effective place to start for small businesses. Make simple newsletters, send giveaways information, or send season’s greetings to connect with your customers.
4) Use Basic Search Engine Optimization Techniques
Search optimization is the primary source of traffic for most websites. Some SEO techniques are not too complicated, and you can do them on your own. Both free and paid-for tools can help you with optimization.
SEO browser plugins, for instance, asses various metrics of your website and inform you in case of any weaknesses in speed, security, or readability. Try to make your website as SEO friendly as possible to generate traffic.
5) Make it Easier for Users to Contact You
To bring more customers to your business through your website, add an easy way for visitors to contact you. You can do so by creating a contact form on your site. This will enable you to know your customers and understand their specific needs.
Ensure your customer service is excellent and go the extra mile when you can. Users not only keep in mind the excellent services but also how effective your communication is. Customers will most likely refer more customers to you if they are satisfied with the service.
Bottom Line
Many people have the misconception that using online marketing to grow small businesses is costly. However, the internet is a great marketing platform that is accessible, free, and highly effective.
With the right strategies, you’ll be in a better position to increase your clientele through your website, social media platforms, and content marketing campaigns.
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