5 Things to Feature on Your Business Homepage

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

Whether you're starting your own brand-new business or revamping your existing one, it's no doubt that a strong homepage is something you need. Your homepage is the first thing that potential customers will see when they log onto your website.

Unfortunately, it's not enough to simply list your products and your contact information; you need to draw in both new and returning customers.

Below, you'll find five of the top things you should feature on your business homepage.

1. Clear Images

Images are very important when creating a first impression. These can convey all kinds of important information, including the products or services you offer, the audience you are targeting, and the tone of your brand.

Let's look at an example. Look at Salt Lake City Metal Roofing, and it is clear that they offer high-quality metal roofing. Their pictures are professionally taken, so it's easy to imagine the outcome of their services.

Not only are these pictures high quality, but they also showcase the different options you have as a customer. There are different metal roofing styles on various homes, which gives potential customers a mental picture of their own home with the final product.

Most importantly, professional, clear pictures also indicate a dependable service. It shows that you care about appearing professional, which makes you more trustworthy.

2. Customer Reviews

Showcasing customer reviews can be one of the best ways to gain the trust of your customer. It's one thing to read about how fantastic a business is from the business, but it's another to hear from actual customers about their experience.

People prefer to take recommendations from friends and authentic sources. If they feel uneasy about a service, buyers feel more confident when other customers are satisfied with the results.

Remember this as you consider sharing customer reviews and gathering testimonials from happy clients.

3. Explanation of Products or Services

Customers need to know what to expect when they choose your service or product. This is especially true if potential customers are new to a service or industry.

For example, many people need plumbing services for their homes but may not know anything about plumbing. Fully explaining the services you offer will make customers feel more comfortable.

Take the time to elaborate on how your product works and how to put it together. Even if a potential customer wants to purchase a product, they might not follow through if they're not clear on assembling or using it once purchased.

4. Easily Accessible Contact Information

You don't want any visitors to your website to be confused about your contact information. If your contact information is easy to access, potential customers are more likely to reach out, even if this is simply to ask a question about your business.

A potential customer might be interested in what you have to offer. Still, if your contact information is buried under a series of links, they will go elsewhere.

5. Company Background

It's a nice touch to explain a little about your business, including why you decided to launch or why you are dedicated to providing the products or services you offer. Personal touches like this can go a long way when finding new customers and keeping old ones.

For example, many people would rather support a family business rather than a large corporate entity. Showcasing what makes your small business special will allow you to set yourself apart from others in your industry.

Final Thoughts

This list only briefly touches upon the importance of a high-quality homepage for your business, but these five strategies are a great start.

Explaining your company background, making your contact information easily accessible, highlighting customer reviews, explaining your services, and utilizing professional photographs are sure ways to draw customers to you and your business.

Keep the potential customer's point-of-view in mind when you're crafting your homepage.

Small Business Tax Center • Idea Cafe Home • Sign Up • Biz Grant Center • CyberSchmooz •Coffee Talk with Experts • People in Biz Profiles • Starting Your Biz • Biz Planning • Running Your Biz • FREE Trade Publications • Marketing • Financing Your Biz • Human Resources • Legal & Biz Forms • Managing Your Biz • eCommerce • You and Your Biz • Gen X • Work@Home • The Fridge • De-Stress • Send an Award • Send an eGreeting • Yoga @ Your Desk • Web Guide • Idea Cafe in the News • About Idea Cafe • Advertise on Idea Cafe • Contact Us • Privacy Policy • Site Map • Small Biz News

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.