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5 Things Every Beginner Needs To Know About Selling On Amazon

 

Do you want to set up an online store on Amazon? No doubt, Amazon is one of the powerhouses in the eCommerce market. People often debate on selling their items on Amazon or eBay. Remember, each marketplace has its benefits and drawbacks.

Remember, Amazon is competing with 3rd party sellers and use small vendors as pawns. This eCommerce giant is famous for selling products of well-known brands. Amazon is a suitable marketplace to sell private label items. With their fierce competition, sellers are bound to sell high-quality items.

On the other hand, eBay is famous for selling collectibles and used items. It is an ultimate platform for a garage sale. eBay doesn’t have its brand, but it is an excellent platform for small sellers. No doubt, Amazon is a competitive market for online sellers. The ebusiness boss can help you to understand selling on Amazon. Here are 5 things every beginner needs to know about selling on Amazon.

 

  1. Understand the Importance of Buy Box

Amazon merchants can complete for the “Buy Box”. Majority of sales on Amazon are made through the “Buy Box”. Remember, this box can drive almost 90% of sales. For this reason, you should understand the importance of Buy Box.

The Buy Box permits customers to buy products from their featured sellers quickly. It is not easy to become a featured seller on Amazon to win this box. You will need a professional seller account to become an eligible seller for the Buy Box. To get the “Buy Box”, you have to meet all the requirements of Amazon.

 

  1. Amazon FBA

FBA (Fulfillment by Amazon) is a popular program to stock your products to different Amazon fulfillment centers. In this case, customers will purchase products from you and Amazon is responsible for shipping them.

Amazon FBA allows you to pay attention to the other aspects of your business. Remember, Amazon will handle several facets of customer service and shipping. Moreover, it can extend the reach of your goods and services to Prime members of Amazon.

 

  1. Merchant Offers List

If you can’t win the Buy Box listing, feel free to use Merchant Offers List to make money. Different things can affect your presence in this list, such as competing for offers, competitive pricing, history of a merchant as an Amazon seller, and the number of reviews for a particular seller on Amazon.

 

  1. Types of Merchants Performing Well on Amazon

There are three types of merchants performing well on Amazon, such as merchants with unique products, merchants selling niche or hobby products and merchants selling used or refurbished products. These types of people can attract customers with unique products or attractive offers. 

 

  1. You have to associate your products with already listed products on Amazon

Amazon allows you to list products only once in the catalog. If you have created a second product page for a current product, it will result in the removal of your listing. For this reason, you have to match your product to a detail page product that is already present. It will improve the visibility of your product.

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