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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
5 Quick Tips for Growing as a Real Estate Agent
For many real estate agents, it can sometimes feel as though the early mornings, late evenings, and constant work is never going to pay off. Frustration and low sales make for long periods of reflection, and thoughts of giving up altogether.
While many real estate companies have a structure where they encourage senior staff to mentor the newer agents, even the most seasoned of real estate go-getters understand that you can never stop learning. If you are short on ideas, check out these five helpful tips on how to improve your fortunes.
Change your mindset immediately
Real estate is all about selling, right? Well, not necessarily. You have a hot new property in the Edmonton real estate market and are already spending the sale commission in your head. Are you selling, or are you helping someone find their dream home? While some will argue that this comes down to semantics, it is arguably more about psychology.
You are dealing in a business where trust and transparency is not always the way, so in order to truly appeal to your clients (and garner more business from them, friends, and family) tailor your approach to their requirements and try to deliver. The salesman approach can often backfire, so rethink how you approach potential clients.
Be responsible, attentive, and available as much as possible
Imagine you have planned a vacation and you need someone to dog sit while you are gone. You have options, sure, but will always look to leave your puppy in the hands of the most responsible and capable name on the list. When a client is choosing an agent, they want to know that they are as trustworthy, reliable, and considerate as possible.
If you are turning up late to appointments, poorly groomed, do not look particularly interested and never respond to calls or emails, you are in the wrong game.
Options, options, options
Location, location, location – this is, undoubtedly, the most hackneyed phrase we hear in the real estate industry, although true. What is as equally true in the opinion of many clients is that, if you are trying to hard sell the one property, you are going to set off alarm bells. Providing options to your clients is crucial to building trust and the longevity of your career.
Clients want tangible evidence that their instructions and needs are being considered by you, so do your job and give them choice.
Don’t lie or try to pull the wool over clients’ eyes
So you’ve kissed the Blarney Stone a few times, religiously read Machiavelli’s The Prince, and channel Richard Roma from 8-6 every Monday to Friday, but you can’t fool all of the people all of the time. In fact, this attitude to your real estate career has the potential to see you maligned and blackballed in your profession.
Many people won’t buy your shady attitude and dishonest approach, so cut it out and be transparent and considerate.
Don’t get lazy or complacent
Becoming a star real estate agent takes a lot of hard work, practice, and patience. There is simply no room for laziness or believing that you have everything figured out. You need to cultivate relationships, know your market inside out and get your hands dirty!
This is a career which can offer so much in terms of fulfillment, self-worth, and financial reward, but only for those who are adequately prepared and resilient enough to handle the downs with the ups. You can do it!
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