Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide

Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

5 Postcard Marketing Tactics That Boost Campaign Success


Before business owners launch postcard marketing campaigns, there are several key strategies to be aware of. Taking the time to effectively review and implement the best tactics greatly boosts the visibility each of your communications received. When you effectively integrate these tactics into each of your communications, you greatly improve your brand recognition and customer retention. If you are interested in the top postcard marketing tactics that boost campaign success, continue reading this post. 


Choose Proper Template

Choose the proper templates in order to boost the success of your direct mail marketing campaigns. With professional templates, your communications are more aesthetically pleasing and eye-catching to your recipients. This in itself immediately boosts visibility and increases the success of your campaigns. Using professional postcard providers, you can choose from a number of template options. Firstly, you can upload a full image design to be included in each postcard. Consider using your company's logo or a themed image relating to the promotion. However, you can also create a new design entirely from scratch. In this case, choose the postcard format best applicable to your message. Some designs feature bright colors with ornate designs, whereas others are embossed to appear more formal. Consider the message behind your communication and choose a template that appropriately represents it. 


Personalize Communications

Throughout your direct mail marketing campaign, you should personalize communications in order to boost your success. Impersonal communications are quickly viewed as advertisements and disregarded by your recipients. Personalized communications on the other hand, tend to increase campaign performance and consumer involvement. Personalizing communications can be as simple as addressing recipients by their name on postcards. However, you should also research previous purchases to best create a more targeted mailing list. If you do not have a customer history, consider creating a radius mailing list to target your recipients based on location. If you are interested in the different types of marketing campaigns to boost your profitability, consider launching personalized postcard advertising efforts. 


Offer Incentives & Coupons

Offer promotions, incentives, and coupons in your postcards to boost the success of your campaign. Incentives encourage your recipients to read your communications, and then follow your call to action. The best direct mail postcard marketing strategies include a call to action that encourages recipients to come to your business location, make a purchase, or recommend your services. On top of coupons, other promotional efforts may include sending product samples, freebies, or deals for first-time customers. If you are interested in boosting the success of your direct mailing marketing campaign, consider offering incentives and coupons to your recipients. 


Maximize Important Content

When you launch a direct mail campaign, it is integral to maximize the important content within each of your communications. Consider adding clear, eye-catching images that catch your audiences' attention. You need to make certain that the various images, videos, or graphics you utilize for communication properly represent your brand. Furthermore, additional space on postcards can be used to integrate unique customer testimonials. These testimonials can highlight additional, potentially unknown facts about your brand. When properly conveyed, they provide accurate reasoning for choosing your products over a competitors. Including this valuable content often makes postcard advertisements more successful than other traditional marketing tactics.


Measure Results

As you boost the success of your direct mail campaign, it is crucial to measure results and track your marketing efforts. Measuring your results helps you to understand which tactics are working and what is not. Expand on successful promotion activities and curtail unsuccessful ones. Assessing this information will help future campaigns to improve your conversion rate and overall success. There are a number of tracking strategies you can deploy with direct mail marketing to measure your success. Consider adding a numbered coupon with each piece of mail you send. After campaign completion, count the number of coupons that were redeemed, and compare this number with the total number issued. This information helps you to identify how many recipients followed your call to action, and how many disregarded communications. As you constantly look to boost the success of your postcard advertising campaign, constantly measure your results to track and monitor success. 

As many business owners plan to launch postcard marketing campaigns, there are several advanced marketing tactics to be aware of. Choose the proper template for your communications. Consider offering incentives or coupons within each advertisement your send. In addition, personalize each message to the consumer it is being sent to. Maximize the important content you include to increase your chances of resonating with your audience. Furthermore, after campaign launch, constantly utilize tracking methods to measure campaign results. If you are interested in the top postcard marketing tactics that boost campaign success, consider the points mentioned above. 


Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2024, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.