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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
5 Must-Have Tools For Running Your Online Business
Entrepreneurship is a challenge, if done the right way, it can change your business completely and take you towards financial freedom. You can transform a business from humble beginnings to greater heights. However, running a business can be an expensive endeavour as well. Today, the market is thriving and is competent more than ever. Businesses have started investing in technologies to stay relevant in the market. In the digital world we live in, tech-savvy businesses have started leveraging business tools for online expansion and better customer outreach. It is worth noting how the right set of tools can source tremendous growth in your online business.
Whether you own a small organization or heading multiple businesses, there would always be a sheer number of business activities going on 24x7. Entrepreneurs often find themselves juggled up amid business processes such as sales, marketing, human resources, research & development, information technology and accounts. Inculcating business tools in your business can help you perform and manage day-to-day operations, finances, logistics efficiently than ever. You can use marketing tools to let the world feel your existence, drive organic traffic, attain a higher conversion rate and build your brand. An amazing business strategy backed by the right tools can help your business achieve success over time.
Let’s move ahead and know about some great tools & resources which can help you scale-up your online business endeavours:
1.MailChimp:
MailChimp is a popular email marketing technology used by both B2C & B2B companies around the world. Every online business needs a dedicated email marketing strategy. The tool makes it so easy to manage and send automated emails, newsletters to grow your business. One should understand the importance of email marketing and how it lets you connect with your customers, engage with them & build long-lasting relationships. Entrepreneurs can easily build their email list and also make use of pre-designed email and newsletter templates. Moreover, MailChimp has an in-built email analytics tool which can help you track the efficiency and viability of your email marketing campaign. Without a robust marketing strategy, an online business might find it hard to stay relevant in the market. Through MailChimp, you can create and improvise an email marketing strategy which will help you stay in touch with your customer base.
2. Slack:
More teams are working remotely than ever. Slack makes it a piece of cake to establish quick contact with teams sitting two time zones away. Businesses often struggle because of cluttered communication between teams. Sometimes it becomes hard to keep a track of emails. Communication should be engaging, quick and transparent. Slack provides all communication in one place. Slack provides instant messaging, email, chat and file-sharing support to businesses. The platform is highly engaging and user-friendly. You can create teams and channels. Slack is also compatible with popular tools such as Google Drive, One Drive, JIRA, MailChimp, Trello and more. You can also use Slack for conferences or gathering work status from teams through its video and audio calling facility. One can even share code-snippets and Slack can be integrated with GitHub as well.
3. SlideModel:
SlideModel.com is one of the biggest websites on the internet offering professional PowerPoint templates. The website features over 20,000 ready to use PowerPoint templates. Best suited for businesses, you can get your hands on some of the most amazing templates and take your business presentations to a whole new level. When it comes to impressing your clients, investors, evangelists and stakeholders, your pitch has to do wonders. SlideMode provides templates for almost every business meeting you can think of. Some of the most popular templates on the portal are the Data Governance Maturity Model, Robotic Process Automation, Meeting Minutes, 5 Whys Process, AIDA Model, Star-bursting Brainstorming and more. The platform also provides PowerPoint diagrams, shapes, charts and graphs for your presentations. It’s like plug and play, you can simply download these templates and start putting-in the content without worrying about the design.
4.HubSpot:
HubSpot is best suited for online businesses. It’s a blend of sales, marketing and customer relationship management (CRM) software. The tool brings your whole marketing funnel together and helps you attract more traffic to close deals. HubSpot provides superior support for SEO, website, blogging, lead management, analytics etc. It is like a one-stop destination for all your marketing endeavours. For any inbound marketing strategy, social media plays a very pivotal role. HubSpot automates your social media engagement by letting you schedule tweets, social media interactions so that you can focus on running the business in real-time. The tools also boost conversions and lead tracking. You can easily obtain an overview of how people arrive at your website, which search engine they used, did they bounce back too quickly, how long did they stay at your website and more. HubSpot makes SEO less daunting too.
5. Trello:
Effective project management is the key to business success. Staying on top of every project related thing can be frustrating. Trello comes into picture by streamlining tasks and making teams efficient. Trello offers an out of the box support for monitoring and organizing projects at glance. The tool provides accountability, transparency, visualization and cohesion in your business processes. Entrepreneurs can create order in their online business proceedings by organizing tasks into lists of cards. Trello eliminates the need for wasted meetings, long email threads and confusion between teams. The tool collects and keeps all the information you need in a single place, thus, boosts the productivity of teams. Some of the use cases for Trello are product roadmaps and planning, IT support queues, project status and implementation tracking, CRM pipeline, content marketing, onboarding and more.
Staying at the top of your league is not difficult. In a marketplace where hundreds of businesses go online every day, staying relevant & beating the odds is your way forward. The above-mentioned tools can help your online business save precious time, perform activities more efficiently and get the job done in the best possible manner.
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