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5 Great Social Media Management Tools & How They Can Help Your Business

If you want to up your social media game, one of the best ways to do so is to take advantage of the many social media management tools available. Social media marketing continues to be one of the most effective ways for businesses to reach their customers and increase sales, and in order to take advantage of this trend, it's crucial to invest in the right platforms.

Today, consumers expect businesses of every size to have some sort of social presence, and consider that presence to be indicative of their service. Here are five tools that can help you achieve your customer retention goals, social strategy methods, and of course, your bottom line:

CrowdBooster - Improve Your Marketing Strategy

CrowdBooster is used by many big-name companies: JetBlue, Ben & Jerry's, and the Los Angeles Times among them. This tool delivers real-time data with the end goal of improving your marketing strategy. It doesn't just show you a stack of statistics for you to piece together on your own; it provides valuable, custom suggestions on how you can increase your social media presence and marketing movements based on your data. CrowdBooster will help you discover your most loyal fans, hone in on who you should be following, and tell you how your content can be improved for maximum results.

Brandle - Brand Management

Brandle is one of the leading social media management tools that's steadily gaining more and more traffic -- and for good reason. This platform scours the Internet for mentions of your brand to help you better manage your online presence. It conducts searches across all major social media channels and keeps you informed on your company-owned accounts while identifying rogue brand accounts that are using your name. As a business, your brand is everything, and it establishes the foundation of trust for many consumers. Brandle lets you keep track of how your brand is presented online through continuous auditing.

SocialOomph - Get To Your Customers Quicker

SocialOomph lets you take customer interaction one step further by automating many customer relationship social media tasks. Through the platforms “Following” tab, business owners can manage their following and find new, relevant potential customers to follow. You can also set up instant follow-backs and send automatic welcome messages to new followers. This makes your brand appear much more personable and creates an instant connection that can be expanded later on.

Everypost - Time Efficiency

While all social media management tools described have the potential to shave off hours per week, Everypost does a great job of keeping it simple and saves the highly complex functionalities for other platforms. It has an intuitive dashboard that makes it easy for the most novice of users to get accustomed to. From here, you can do the usual: plan and post content across different social channels, pull visuals, etc.

It is especially useful for making the content creation portion of social media much more efficient. With a single click within the dashboard, you can type text, shorten URLs, and schedule posts. During post editing mode, other features are hidden, allowing users to focus solely on crafting the perfect words.

TweetReach - Leveraging Reach

If you want to really understand how far your Twitter posts are going, use TweetReach. While other tools focus on all major social media avenues, TweetReach focuses on Twitter only, and does it well. There's so much you can learn from your Twitter reach analytics: who you audience is, what content they particularly like, what times they are most active with your brand, and what and when you you be retweeting. This is a great tool to use as a complement for the more comprehensive, all-in-one social media tools.

 

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