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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
5 Essential Marketing Strategies for Budding Small Businesses
If you're a new small business owner, building your audience might seem overwhelming. With all the work required to start your business from the ground up, you have a lot to do with a limited amount of time.
Don't waste your time troubleshooting every specific marketing strategy that will garner attention. Try some sure-fire strategies that are proven to get results.
Word of mouth, strong websites, social media profiles, email marketing, and blogs always give new businesses fast results. Read on to learn the benefits of these strategies below.
1. Get the word out
When you're starting a new business, the money will be tight. It's good to cut costs while growing your brand awareness, but you'll need a little social proof to boost your business. That's where word of mouth marketing comes in.
In the early stages of building customer relationships, ensure you deliver the best product, service, and experience. That way, customers will be encouraged to spread the word about their positive interaction with your business. The more you can engage with those customers who will spread the word to their friends and networks, the better you'll do from the start.
2. Build your website
Building a website may seem like a daunting task. If you don't have the time to do this yourself, don't worry — there are plenty of shortcuts to getting this done.
Look for businesses that offer premade websites, just $29 per month This is a task that has a massive payoff. Consulting with professionals about your web design or choosing a professional premade design relives the burden of making a DIY site layout.
Plus, you want your website to be the strongest anchor in your marketing efforts. Be sure your website is clean, informative, and reliable.
3. Engage in social media
Everyone knows that social media is a giant factor with digital networking, but not everyone chooses to take advantage of it.
Platforms like LinkedIn, Instagram, Pinterest, and Facebook are some options businesses use to grow their audience. Each platform offers different modes of communication between you and customers on a personal level. It's also another way you can garner traffic from customers sharing your content with their own audience.
4. Build an audience through email marketing
Email marketing isn't new or innovative by any means, but it is a method that still works. Email marketing allows you to build a reliable contact list of acquired customers. Regular blasts are a great way to get a lot of information about your business's updates to your network in one streamlined package.
Consider sending a regular newsletter that features helpful resources your customers will appreciate.
5. Show behind the scenes looks through blogging
Blogging is an efficient way of building brand awareness while providing on-brand content with your audience. Blogs boost your search engine optimization (SEO) and establish your reputation as an industry leader.
Blogs also provide valuable advice to your readers and generate leads with future clients. Plus, finding ways to have your blogs shared or hosted on other websites is an effective way to grow your reach. Start writing today!
The Takeaway
If you're a new business, there are plenty of easy, cost-effective marketing strategies out there. Start by establishing those loyal, communicative customers to spread your name through word of mouth. From there, build a strong website to centralize your social media presence, email marketing, and blog posts.
Keep your content and outreach honest and consistent, and you'll find success when building an audience base for your growing small business.
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