Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide

Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

5 Email Marketing Mistakes You Should Avoid at All Costs


Email marketing remains one of the most widespread and efficient ways to reach your customer base. It’s also a great way to establish your authority and move leads through your sales funnel. However, too many people end up ruining their email marketing efforts by committing mistakes that could’ve been easily avoided. Here are some of the most common email marketing mistakes you should avoid at all costs.

Not Integrating your CRM and Automation Tools

If you want to get the most out of your email marketing campaigns, you’ll have to learn how to integrate your CRM tools and email automation tools together to unleash their full potential. If you’re using MailChimp, then you have to use it in conjunction with an inbound marketing tool like Hubspot if you want to make the most of it. Hubspot is an inbound marketing suite that allows you to gather leads and nurture them, and can really take your email marketing efforts to the next level when used correctly.

Hubspot and Mailchimp work especially well together and Hubspot’s integration with Mailchimp allows you to share leads that were gathered through your sales funnel and create tailor-made email campaigns just for them. Hubspot Integration also allows you to segment your list better. For instance, you could add bouncing MailChimp emails to Hubspot and try to change your approach by offering special offers. Through MailChimp integration, you could also send qualified leads from Hubspot directly to your mailing list as soon as they’ve reached a particular lead score. If you want to learn more about how to sync Hubspot and MailChimp, and how it could unlock your email marketing campaign’s full potential, visit PieSync’s tool will save you from having to manually import and export all of your contacts which will ultimately lead to less mistakes.

Starting too Late

For some reason, a lot of people focus on email marketing as a last resort and will put more effort into things like SEO and social media. But without a solid email marketing strategy from the get-go, you’re losing a lot of potential leads in the process. Many forget that a wide majority of people who visit their website will never come back.

But by using email marketing tools, you can not only ensure that your guests come back, but actually convince bouncers to opt in. Using exit popups could be a great way to reduce your bouncing rates and convert bouncers by offering value.

Not Having a Clear Call to Action

Everyone has a clear intention when they send email messages. Maybe you want to notify your audience of an upcoming event. Or you may have a product launch coming soon. Or maybe you just want them to download a copy of a new report you just released. Either way, it’s important that you make that intention loud and clear. So, make sure that your call to action is impossible to miss and is compelling enough for your audience to follow through. You can find some great call to action examples here:

Having a One Size Fits All Approach

You can’t approach people who opted in after downloading a free report the same way you would approach a paying customer. Satisfied paying customers already have your trust, while new subscribers might not even be interested in buying your products in the first place and are just here for the free lunch. That’s why you’ll have to learn to tailor your message depending on where your subscribers are along your sales funnel.

The goal with new subscribers should be to build trust first and foremost. And the best way to do that is to focus on providing value. You should spend most of your time offering useful information to them instead of trying to sell to them aggressively. This is the only way you can establish yourself as a true resource and not just another shameless marketer.

Not Thinking of Mobile Users

Most use mobile devices to check their emails these days, and if your mailings take too long to load on mobile devices or look all over the place, you might lose a subscriber right then and there. This is why you should opt for an autoresponder service with a wide selection of simple templates that will perform well across all platforms. Forget big images and fancy color schemes and strip down your messages as much as you can if you want to get your point across. And if you’re absolutely going to be using images, make sure that they’re accompanied with alt text as well. This will allow people with images turned off the opportunity to still get the gist of your message.


When used correctly, email marketing can be one of the most powerful ways to target your audience, raise awareness about your brand, and establish a genuine relationship with them. Make sure that you avoid these mistakes if you want to get the most out of your email marketing campaigns.


Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2024, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.