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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
4 Tips for Attracting More Customers to Your Restaurant
The restaurant business is a booming space that is leveraging digital marketing on all fronts. Business owners in the food services industry are finding new ways to attract customers, from mobile marketing to theme-oriented interiors. Restaurants are focusing on enhancing the overall customer experience to increase brand loyalty and reengage with patrons.
While the approach is oriented towards gaining customers, the channels used are spread across multiple avenues. Restaurant owners are looking at their supply chain to optimize all areas within their operations. Attracting more customers is an important goal for many owners who want to offer a quality experience to loyal patrons.
Focus on branding
Understanding the value offering of your restaurant in the greater Canadian landscape is important. There are multiple delicacies, preparation styles and offerings within individual provinces, leading to multiple options for all customers. This opens up a plethora of opportunities for restaurants to explore, when it comes to the overall brand of your restaurant.
From storefront signage to your restaurant’s menu design, everything should feel like a part of one consistent journey. Having a consistent theme around a core experience is critical to acquiring new customers long-term.
The overall brand of the restaurant also includes the patron’s journey as well. Designing that journey from scratch is helpful when considering the best ways to marketing your restaurant. It’s important to have a coherent message when interacting with new customers, so that they can consider your diner as a seamless choice.
Enhance your dining space
The interiors are the first thing that customers see when they enter your restaurant, which is why they should reflect the kind of experience that is going to be offered. The food can be superb on the table, but uncomfortable chairs can diminish the overall experience.
Enhancing the interiors of your dining space is an important strategy to attract more customers to your restaurant. Having the right restaurant chairs and tables can make a significant impact in the way that new customers perceive your establishment.
Many suppliers also specialize in restaurant décor, providing owners a wide number of options to choose from. Depending on the theme of the offering, owners can make informed decisions on the best-looking décor solutions for their restaurant.
Promote your restaurant online and offline
Online marketing is an essential restaurant marketing tool that is aiding hundreds of thousands of establishments around the country. In the restaurant space, it’s all about reaching out to the local market through social media, search marketing and display advertising. New customers can be acquired at scale, by homing in on an engaging message about your dining experience.
While digital marketing is an effective promotional tool, focusing on offline marketing is critical as well. Stationery, creative cards and promo wall calendars can be designed around the theme of your restaurant to attract a new set of customers. Businesses can reach out to new audiences and engage with them offline in a more personalized manner.
Developing a value-driven loyalty program
Loyalty programs, when done correctly, can enhance the overall value of your restaurant. By retaining the right set of patrons, a loyalty program can encourage customers to make frequent visits. Added to that, loyalty programs can be designed around specific events and occasions (birthdays, anniversaries, etc.).
Loyalty programs are effective in engaging with customers and gaining key insights about the dining experience. Patrons can provide key suggestions about they like, and restaurants can make the appropriate changes. This is a highly effective way of receiving personalized insights that can be adopted to attract similar audiences.
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