Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
CyberSchmooz
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide



Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

4 Tips for Attracting More Customers to Your Restaurant

 

The restaurant business is a booming space that is leveraging digital marketing on all fronts. Business owners in the food services industry are finding new ways to attract customers, from mobile marketing to theme-oriented interiors. Restaurants are focusing on enhancing the overall customer experience to increase brand loyalty and reengage with patrons.

 

While the approach is oriented towards gaining customers, the channels used are spread across multiple avenues. Restaurant owners are looking at their supply chain to optimize all areas within their operations. Attracting more customers is an important goal for many owners who want to offer a quality experience to loyal patrons.

 

Focus on branding

Understanding the value offering of your restaurant in the greater Canadian landscape is important. There are multiple delicacies, preparation styles and offerings within individual provinces, leading to multiple options for all customers. This opens up a plethora of opportunities for restaurants to explore, when it comes to the overall brand of your restaurant.

 

From storefront signage to your restaurant’s menu design, everything should feel like a part of one consistent journey. Having a consistent theme around a core experience is critical to acquiring new customers long-term.

 

The overall brand of the restaurant also includes the patron’s journey as well. Designing that journey from scratch is helpful when considering the best ways to marketing your restaurant. It’s important to have a coherent message when interacting with new customers, so that they can consider your diner as a seamless choice.  

 

Enhance your dining space

The interiors are the first thing that customers see when they enter your restaurant, which is why they should reflect the kind of experience that is going to be offered. The food can be superb on the table, but uncomfortable chairs can diminish the overall experience.

 

Enhancing the interiors of your dining space is an important strategy to attract more customers to your restaurant. Having the right restaurant chairs and tables can make a significant impact in the way that new customers perceive your establishment.

 

Many suppliers also specialize in restaurant décor, providing owners a wide number of options to choose from. Depending on the theme of the offering, owners can make informed decisions on the best-looking décor solutions for their restaurant.

Promote your restaurant online and offline

Online marketing is an essential restaurant marketing tool that is aiding hundreds of thousands of establishments around the country. In the restaurant space, it’s all about reaching out to the local market through social media, search marketing and display advertising. New customers can be acquired at scale, by homing in on an engaging message about your dining experience.

 

While digital marketing is an effective promotional tool, focusing on offline marketing is critical as well. Stationery, creative cards and promo wall calendars can be designed around the theme of your restaurant to attract a new set of customers. Businesses can reach out to new audiences and engage with them offline in a more personalized manner.

 

Developing a value-driven loyalty program

Loyalty programs, when done correctly, can enhance the overall value of your restaurant. By retaining the right set of patrons, a loyalty program can encourage customers to make frequent visits. Added to that, loyalty programs can be designed around specific events and occasions (birthdays, anniversaries, etc.).


Loyalty programs are effective in engaging with customers and gaining key insights about the dining experience. Patrons can provide key suggestions about they like, and restaurants can make the appropriate changes. This is a highly effective way of receiving personalized insights that can be adopted to attract similar audiences.

Google      

Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2024, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.