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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
4 Reasons That Will Convince You to Use Stickers in Your Marketing
How brands used to approach marketing has changed dramatically in the past decade. With the advent of digital marketing, the majority of businesses are now focused on modern techniques like SEO and PPC. It is understandable that accepting new methods is essential because if you don’t, you will be left behind in the race, and your competitors will take over you. But accepting new methods does not mean we should forget about the traditional marketing approaches completely. There are a lot of traditional marketing techniques that can still do wonders for your business today, but they get overshadowed by the new techniques. One of these techniques includes sticker marketing, which is still used extensively by big brands, but small and medium businesses are not paying much attention to it. If you want to gain that edge over your competitors, then you will need a unique and effective marketing method, and sticker marketing happens to be just that. Here below are a few reasons that will convince you to use stickers in your marketing; let’s take a look:
Helps Your Brand Stand Out
Digital marketing can do wonders for any type of business if done right, but with online marketing becoming a norm, the competition is getting tougher and tougher every day. Everyone is bombarding internet users with ads these days, which makes it easier for people to forget about your brand even if they have come across your digital ad several times. On the other hand, offline marketing has more space than ever now, and while your competitors are trying to win the race online, you can attract the attention of customers with the help of sticker marketing. If you want to know more about sticker marketing, you can contact an expert like The Printing House to learn more.
People Love Stickers
People love stickers, and that is a big deal in the field of advertising because it is not common to come across advertising methods that are loved by the target audiences. When you come across an ad on YouTube, you will be annoyed and show disinterest because it interrupted the actual video you were watching. But on the other hand, if you get a sticker, you will gladly put it on your bag or your laptop. People are already in love with stickers, just add a brand message on it with a little bit of creativity, and you will get a good amount of exposure.
Cost-Effective
If you compare sticker marketing with other forms of traditional marketing or even digital marketing, you will see a huge difference in the price. Creating a sticker does not require much resources or money. All you have to do is come up with a catchy line and put it into visuals with a bit of creative touch. You would not have to hire an ad agency for this purpose. You can simply hire a sticker printing company and can ask them to provide you with design samples. You can also consider hiring a freelance designer and can pay them to create a design for you.
Personal Recommendation
When a person gets a sticker, and he puts it on his bad or car, they are endorsing that brand without even knowing it. Everyone around that person will see it as a recommendation. If I have a sticker of Pepsi pasted on my bag, then my friends will already assume that I like that drink. More than 80% of the Americans rely on recommendations and word of mouth, and if you want to capitalize on that, going with stickers is not a bad idea at all. Just remember, the more creative and attractive your sticker is, the more likely people are to put it on their belongings.
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