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Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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4 Must-Haves for Connecting with Potential Customers

 

Every business could use more leads and loyal customers. But if you don't have the proper foundation of your marketing strategy, you could be failing to get the attention of who is seeing your business. 

As a business owner, you need to ensure that you're not just bringing eyes to your company but making an impact. When you connect meaningfully with your potential customers, they're far more likely to look into what you offer and give you a chance. 

If you're ready to start earning an audience that translates to genuine customers, here are the 4 must-haves you need to get first.  

1. Logo

A logo is often the first thing your target market sees and is an important part of your overall branding strategy. The main aim of a logo is to differentiate your enterprise from your competitors and serve as an identifier of your products or services. 

Designing a logo is both an art and science since you need to be creative, innovative, and knowledgeable about the sociological and psychological characteristics of the market segment. Rather than settling for the first thing you can manage to create yourself with the software you have, opt for a New York design agency that offers professional services that can be customized for your business needs and budget.

With the right logo, you can make an impact and connect your brand and voice to an image that a customer will remember and recognize. 

2. Advertising

Once you have your logo, you need to ensure that it and your branding strategy are seen. You need to put your logo and content where your target market will see it. And considering 3.6 billion people are on social media worldwide, this is often an effective place to advertise. 

Ensure that your ads truly express what you offer and make it count. When a potential customer sees your ad, and it gives them a reason not to just scroll past with stand-out, engaging content, you can make a better first impression than if they had just scrolled past one of your posts. 

3. Good Web Design

Most people prefer to search online for a business before making the actual purchase. And while most aren't web design geniuses, most can intuitively spot poor design. 

A web presence improves leads, organic traffic, and brand showcasing. It is also an ideal platform for updating your customers and engaging with them as they submit their reviews. But it needs to be done right.

A website gives your business much-needed credibility in this era of consumerism, so make sure your customers enjoy it rather than suffer through endless lags and poor layouts. 

4. Content Creation

Conventional methods of product promotion such as advertising, personal selling, public relations, and publicity can be expensive in the long run, which can affect your liquidity. However, content creation is a sustainable product positioning option that you can always use to keep your online presence active and engaging. 

Consider your target audience and what they want to see. Don't just be constantly selling, but provide valuable content that they will appreciate beyond shopping. 

You can produce how-to pieces, instructional videos, or infographics that will be valuable to your customer long after they've first spotted your logo. Valuable content will engage visitors to your site or social media page far more than an ad and make an excellent, lasting impression. 

Engaging Your Ideal Customer

If you've been agonizing over why your social media posts aren't getting the likes you want or your website visitors aren't converting to customers, it's time to shake things up. 

When you further establish your brand with a logo and start advertising and sharing meaningful content, people are far more likely to engage and remember your business. And all this translates to customers rather than just another click away. Try these out today. 

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