Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
CyberSchmooz
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide



Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

4 Marketing Tips for Small Business Growth

 

Starting a business is a journey that will require endless amounts of time, money, and sacrifice. It's a journey only for the brave, demanding absolute perfection of the products or services you're offering, in-depth target audience research, selection of adequate sales channels, and other vital components.

However, the reach and overall success of your small business depend on how you market it. Thus, here's a list of four marketing-related tips on how to grow your business.

1. Building an Attractive, SEO-Friendly Website

While advertising through hand-out flyers and by word of mouth can still be effective, the first indicator of a successful small business comes in the form of building and running an elegant, SEO-friendly website. Websites are extremely useful for potential customers to peruse through the services and products you're selling and learn a little more about your business's background. 

Don't have much expertise in website design? A creative design agency can assist you in sketching a beautiful website that will create impactful first impressions and allow you to earn more customers than you already did, as well as elaborate neat branding ideas to touch up your business's slightly outdated logo.

SEO-friendliness is also instrumental in getting your website to rank near the top of Google's first SERP (search engine results page); this can be achieved through extensive industry-related keyword research, quality content posting, and much more.

2. Promoting Your Brand's Values

While your loyal customers might know you personally and be aware of your brand's authenticity and service to the local community, getting this information across to potential consumers becomes paramount. 

Telling people about how your business came to be through an extensive “About Us” page on your website can be the difference between a new customer, being enamored with your brand's background and ethos, or losing them to a competitor.

If you're in the industry of selling vegetarian substitutes for common meat food products, per se, sell your potential consumers on the idea that your business is the most eco-conscious, vegan-friendly brand out there. Take your business's values, ethos, and beliefs and run with them in accordance with your target audience.

3. Investing in the Power of Social Media

In this day and age, social media-centered marketing can make or break your brand's potential. With proper time and effort, you can reach more people than you ever thought possible, and this can be done in-house with all the easy-to-use paid promotion features on offer on platforms such as Instagram and Facebook.

There's a lot that goes into an effective social media strategy, but here are some ground-level tips to get you started:

  • Posting consistent, quality content with appealing visual elements is key to increasing engagement.
  • Harness the power of industry-relevant or created hashtags to attract more customers and track your campaigns.
  • Prioritize certain social media platforms over others – depending on your target audience.


4. Incorporating Referral & Rewards Programs

Thepower of word-of-mouth advertising cannot be understated. You can embrace this phenomenon through a neat referral program. By incentivizing current customers to spread the word about your business, you will attract far more customers as a result.

A rewards program can also be established, where you give customers certain discounts or promotions through simple actions such as following your brand's Instagram page, making combined purchases, etcetera.

Closing Thoughts

These marketing tips can be applied in any industry, whether you're selling birria tacos or precious gemstones. Marketing is what you make of it – listening to your customers and taking time to innovate always pays off in the end. We hope we've placed you one step closer to maximizing your business's potential growth.

Google      

Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2022, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.