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Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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4 Marketing Tips for Small Business Growth


Starting a business is a journey that will require endless amounts of time, money, and sacrifice. It's a journey only for the brave, demanding absolute perfection of the products or services you're offering, in-depth target audience research, selection of adequate sales channels, and other vital components.

However, the reach and overall success of your small business depend on how you market it. Thus, here's a list of four marketing-related tips on how to grow your business.

1. Building an Attractive, SEO-Friendly Website

While advertising through hand-out flyers and by word of mouth can still be effective, the first indicator of a successful small business comes in the form of building and running an elegant, SEO-friendly website. Websites are extremely useful for potential customers to peruse through the services and products you're selling and learn a little more about your business's background. 

Don't have much expertise in website design? A creative design agency can assist you in sketching a beautiful website that will create impactful first impressions and allow you to earn more customers than you already did, as well as elaborate neat branding ideas to touch up your business's slightly outdated logo.

SEO-friendliness is also instrumental in getting your website to rank near the top of Google's first SERP (search engine results page); this can be achieved through extensive industry-related keyword research, quality content posting, and much more.

2. Promoting Your Brand's Values

While your loyal customers might know you personally and be aware of your brand's authenticity and service to the local community, getting this information across to potential consumers becomes paramount. 

Telling people about how your business came to be through an extensive “About Us” page on your website can be the difference between a new customer, being enamored with your brand's background and ethos, or losing them to a competitor.

If you're in the industry of selling vegetarian substitutes for common meat food products, per se, sell your potential consumers on the idea that your business is the most eco-conscious, vegan-friendly brand out there. Take your business's values, ethos, and beliefs and run with them in accordance with your target audience.

3. Investing in the Power of Social Media

In this day and age, social media-centered marketing can make or break your brand's potential. With proper time and effort, you can reach more people than you ever thought possible, and this can be done in-house with all the easy-to-use paid promotion features on offer on platforms such as Instagram and Facebook.

There's a lot that goes into an effective social media strategy, but here are some ground-level tips to get you started:

  • Posting consistent, quality content with appealing visual elements is key to increasing engagement.
  • Harness the power of industry-relevant or created hashtags to attract more customers and track your campaigns.
  • Prioritize certain social media platforms over others – depending on your target audience.

4. Incorporating Referral & Rewards Programs

Thepower of word-of-mouth advertising cannot be understated. You can embrace this phenomenon through a neat referral program. By incentivizing current customers to spread the word about your business, you will attract far more customers as a result.

A rewards program can also be established, where you give customers certain discounts or promotions through simple actions such as following your brand's Instagram page, making combined purchases, etcetera.

Closing Thoughts

These marketing tips can be applied in any industry, whether you're selling birria tacos or precious gemstones. Marketing is what you make of it – listening to your customers and taking time to innovate always pays off in the end. We hope we've placed you one step closer to maximizing your business's potential growth.


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