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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
3 Ways to Help Your Website Rank Better on Google
In order to thrive in the modern age, you as a business owner should consider building your own website. Through this, your potential customers will have a platform where they can check for new information from you.
But like many other things, a website is always a work in progress; you don’t stop improving it. You add new features and functions to make exploration easier. You develop engaging content regularly.
In addition to all those tasks, you also have to make sure that your website is visible to and appropriately indexed by search engines such as Google. How do you do this? The subsequent sections will give a few tips.
Show expertise in your content.
Aside from being engaging, your content also has to offer value to your readers. You do this by providing information that comes from your expertise. For sure, you know a lot about your products and the industry that you are in. Try to package this knowledge into something that is both easy to understand and useful. Readers, especially those who are new, will surely appreciate the new information that you are feeding them.
To make sure that they read your stuff, you can let your network of customers/readers know that something new is up by sending them emails. You just have to make sure that your email messaging is persuasive enough to make readers effectively go through the email marketing funnel and ultimately take action.
Let everyone know who you are.
Trust and respect are things that you work hard for, especially online. There are just so many content creators out there, and many of them put out content that’s similar to yours. You need to stand out, and you can do this by letting your readers (and the search engines) know who you are. At the bottom of each article, you can write a short bio that practically tells the reader why you are a trustworthy producer of the content that you just served them. To bolster this, you can write in your About me/us page a more detailed narration of your qualifications and that of your business.
This may sound a bit vain, but doing all that self-selling pays off in the sense that you are giving your readers reasons to trust you and the content that you give them. Without such descriptions, they will be left guessing whether or not the content that they consume is even worth their time.
Collaborate with other content creators.
You don’t know everything. There are topics that other people in your network are better at. Instead of writing content for those topics yourself, you can ask those people to write for you. In return, you can also create a guest post for them when it’s them who needs a little of your expertise.
No one business is able to stand on its own. Having an active and visible network lets your readers and the search engines know that you operate as part of a community. With this, you are viewed as a team player who grows and matures together with the industry that you are in.
Getting the trust of online users is always a work in progress. They change. You change. The times change. But this is where the fun and challenge really is.
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