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Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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3 Important Reasons Your Company Needs a Communications Team

 

As a business owner, you are so good at juggling numerous responsibilities at once, you may feel that you can handle just about anything and everything related to your company.

But while you are really good at coming up with innovative ideas, hiring awesome team members, paying your invoices on time and a million other things, there will also be times when you should really hire professionals to handle some of the tasks related to running your company.

For example, unless you're tech savvy and have the time to devote yourself to your company's brand, you should hire a professional communications team to handle the information that comes from your company. As for how and why a communication team is so crucial, please consider the following points:

 

1. They Can Handle the Good

Let’s say you just reached an impressive milestone in your business; for example, you now have 500 customers or have celebrated your third anniversary. A communications team will be adept at crafting press releases about positive stories such as these and spreading the word to the local media. If and when your good news is picked up by newspapers and/or TV stations, you should see an additional bump in business. Communications teams will also know what type of great news is worth sharing on social media and other channels, and which stories are exciting for you as a business owner, but may not be press release worthy.

 

2. They Can Handle the Bad

An experienced communications team will also come in handy if and when you are dealing with negative reviews and/or unhappy employees. If the communication within your company is a mess, employees may get the wrong idea about how things are going and customers may also be told false information. This is an instance when a communications team can really be useful; they can stay on top of social media pages and reply to concerns and negative reviews that may come up from time to time. They will know what type of language to use and, more importantly, what not to say to an unhappy client. The communication team will also help you to define the type of message that you want to deliver to your customers. Rather than facing the media yourself, your communications team will help you to craft the messages you want to portray and allow customers to learn more about your company in a clear and concise way.

 

3. They Can Handle the Ugly

Sometimes, vicious and untrue rumors will threaten the very foundation of a solid company. If this ever happens to you, a solid communications team will be essential to your recovery by knowing when and how to handle it. For example, they will allow you to clarify any lies that are floating out there about your business, and help you to remain calm, cool and collected in your reply. One company that handled this type of situation really well is Amway; while the direct sales giant is definitely a reputable company, it has been hit with 'Amway is a pyramid scheme' rumors for years. Instead of ignoring the rumors, the company faced them head on. Thanks to its effective communication strategy, Amway has managed to clear its good name while educating the public about the company.

 

Hiring Help is a Sign of Strength, Not Weakness

Yes, you are talented at many things and more than capable of running a great company. But there are times in your business life when it is OK to hire outside help and make sure that your company maintains its great reputation. By investing in a communications team and letting them handle the great news and bumps in the road, your company will thrive and grow instead of falter.

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