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Expert Answers to Biz Questions Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz. 2 Golden Rules of Establishing a Successful E-commerce Website   Shopify is a sophisticated platform for the experienced sales force and established brands while being simple enough for a newbie to launch his online business to make some extra scratch. So, how do you succeed in such environment? Its simple, you follow the golden rules of e-commerce that everyone else ignores. Go Mobile There was a time when laptops and desktop were main sources of internet traffic. It’s 2018 now, and the dynamics have changed. Mobile phones and tablets provide nearly half this traffic. Therefore, you need to keep up with the changes if you want to survive. Most users don’t have your website app, so if your website doesn’t adapt to their device, you will lose business.  So, make your website mobile friendly. There are in debates going on how the mobile traffic will affect internet as its responsible for nearly 15% e-commerce transactions. Why Should You Do It? You need to focus on mobile traffic as it is far less competitive, yet more profitable. Selling your product to these users is far easier as compared to a desktop or Laptop. Companies are investing more online than television marketing. So, if you want to meet your target or make sure you remain in business, you have to invest in online advertisement. Following are a few reasons that will convince you: People are less likely to bounce away Better experience for the end user ad compared to desktop A responsive checkout to help, so users convert on other devices as well Mobile devices are becoming more dominant, so make your mobile site friend and take advantage Expand Your Product Range If you want to grow, you need to sell more products. No, we don’t mean to increase your sale volume. Instead, we mean the array of product or services you offer. This is an obvious strategy and has been used since the inception of e-commerce to defeat brick and mortar stores. This is called the long tail strategy. Eventually, you cant sell every product that exists out there. But if you try to expand your offering based on your niche, and offer everyone what they want, you will make more sales and engage more audience. What to Add? Keep as many products as you can, even the ones with low sale volume. They can still make you a lot of money.  Sometimes, you offer complementary products alongside your main range. It will entertain people who want to buy both products, thus improve your average order value. It’s Simple; there is no rocket science behind it.  Research how to group products and understand which complimentary products your users will buy. Search online customer reviews and see extra stuff that people buy. You can also do the following: Search product categories and see what shows up in ads and shopping tabs Get a dummy Facebook account, and visit rival stores (people who sell the same products). See their ads and understand how they promote themselves Check the top sellers your category on major online stores  [DT1]Can we say this yet? Enter your search terms Submit search form       Search Idea Cafe Web Small Business Tax Center • Idea Cafe Home • Sign Up • Biz Grant Center • CyberSchmooz •Coffee Talk with Experts • People in Biz Profiles • Starting Your Biz • Biz Planning • Running Your Biz • FREE Trade Publications • Marketing • Financing Your Biz • Human Resources • Legal & Biz Forms • Managing Your Biz • eCommerce • You and Your Biz • Gen X • Work@Home • The Fridge • De-Stress • Send an Award • Send an eGreeting • Yoga @ Your Desk • Web Guide • Idea Cafe in the News • About Idea Cafe • Advertise on Idea Cafe • Contact Us • Privacy Policy • Site Map • Small Biz News Copyright 1995-2023, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc. DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages. TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.