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Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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15 Subject Lines Your Prospects Won’t be Able to Resist

 

Subject lines may be left as an afterthought in many marketing campaigns, but the reality is they have the capacity to make or break your conversion rates. No matter how well-crafted and engaging your email copy is, if you couple it with a dull or confusing subject line, no one is going to take the time out of their busy day to click open.

A good subject line needs to be creative enough to spark interest and give a clear idea of what the message will be about whilst keeping a sense of intrigue. This takes time and effort to get right, but it's definitely worth doing. To give you a head start, we've put together 15 subject lines that, once customised for your own campaigns, will give your open rates a serious boost.

 

1."[Mutual connection] passed me your details"

Referrals are incredibly useful for gaining a prospect's trust, particularly if the referrer is someone they know well and is likely to respect their opinion.

 

2. “Are We Done Here?”

If it's been a long time since you last had any contact with the prospect, use this subject line to attempt to re-engage them. Whether or not they are still interested in receiving communications from you, they'll probably want to let you know either way. Just make sure that the content contained in the email is valuable or engaging enough to convince them to stay subscribed or take further action.

 

3. “[Prospect Name] Thought You Might Find This Helpful”

Providing your prospects with content that you know they'll find valuable is a great way to make them more endeared towards your brand, so hinting at an interesting fact or useful tip in the subject line is a good way to entice them to open the message.

 

4. How [Their Competitor] Achieved [Benefit]

All businesses know the importance of keeping tabs on what their competitors are doing, so offering them insight into what's working for them and how they've been able to achieve success is likely to be very appealing. Even if the solution isn't related to your company directly, they'll appreciate the information and therefore be more open to what you have to say in the rest of the email.

 

5. “New Idea for [Something the prospect is interested in]’

Who doesn't love free insights on topics that are important to their business? Choose something that you know the prospect takes an active interest in for their business and they're sure to get clicking.

 

6. “Are You Making These Mistakes?”

We all want to make sure we're on the right track and staying one step ahead of the competition, so tempting your audience with insight into where they might be going wrong is always good to encourage clicks.

 

7. “Great to Meet You [Prospect]”

This subject line is especially good for prospects that have already engaged with your company, be it a phone call, a white paper download or just a visit to your website.

 

8. “Who Should I Speak to About [Topic] at [Prospect’s Company]”

Getting the right contact is vital when it comes to sales, so why not be direct and ask them outright if you've got the right person? Another alternative is to use a reputable contact directory to find decision makers.

 

9. “[Benefit] for [Company name]”

Simple, but effective; tell the prospect exactly what you can offer them, whether it be monetary savings, increased sales or a time-saving tool. Just make sure to personalise the subject line so that it appeals to their company's pain points and needs.

 

10. “[Prospect Name], Can You Help?”

Everyone enjoys feeling like their input is valued, so by asking for help from your prospect in your subject line you instantly make them feel important.

 

11. “[Prospect Name], Can I Help?”

The era of aggressive selling is over - it's much more important to focus on providing value to your prospects nowadays. Instead of telling your audience what they need, try asking them - you're much more likely to get a dialogue going.

 

12. “I See You Went to Cambridge”

Personalising your subject lines shouldn't stop at just their name - a bit of background research can throw up interesting bits of information about the prospect that you can then use to make it unique to them, guaranteeing many more opens.

 

13. “Congratulations on the Promotion!”

This one obviously requires you staying up to date with the prospect and their business, but it's worth it to show that you're really interested in them and to make the message unique to them.

 

14. “I’ll Get Straight to the Point”

This one is effective because it creates intrigue while also reassuring the prospect that you're not going to waffle on and give them a load of sales speak.

 

15. “Meeting Request for [Prospect’s Name]”

Here's another one that aims to cut to the chase, something a lot of prospects will find refreshing. Why waste several emails trying to schedule that meeting when you can suggest it in the first subject line?

 

Are Your Subject Lines Going to Waste?

Whatever subject line you choose, all of the time you've put into crafting and personalising it will be in vain if you're targeting the wrong person. You need to reach out to the decision makers in each company who have the authority to make purchases, otherwise you'll end up wasting time and money.

Global Database enables you to do this quickly and easily, with millions of qualified contacts provided in the directory for company employees at every level. Whether you're looking for background information on a specific business or individual, or building a list of qualified leads from scratch, our platform is simple to use and our data constantly verified and updated.

 

 

Final Thoughts…

Subject lines should never be left as an afterthought; they're a very important aspect of any email campaign. The examples above should give you a great base to come up with your own stand-out ideas, and you can always split test in order to determine which works best for your target audience, and use different ones for different segments within your contact lists.

To search from millions of potential leads across 195 countries, try our platform at www.GlobalDatabase.com

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