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Idea Cafe's Biz Book Review

Thinking Like An Entrepreneur

by Peter I. Hupalo

Book Briefs:
Hardback, 272 pages
1999, HCM Publishing

Price: $29.95 at

Who Should Order Up this Book?
All you nine-to-fivers -- who are craving a piece of the entrepreneurial pie -- will appreciate the info this biz book's cooked up. Even if you're not tittering on the brink of self-employment (having already taken that plunge), you'll glean plenty of beefy biz know-how to help you run your venture better.

If you're a consultant, self-publisher, or involved in computer programming, this book heavily favors your fields when illustrating biz principles and issues. Its buffet-style approach to business topics, however, appeals to anyone with an entrepreneurial dream or reality.

The Meat & Potatoes:
Thinking Like An Entrepreneur features a smorgasbord of various business info, that at first, may seem too much to digest all at once. With each of the 30 chapters covering its own separate topic, it's enough to make the most ravenous entrepreneur take pause before diving in!

Once you've gotten a taste for the chapters' short but sweet formats (on average 10 pages), you won't get uncomfortably full before moving on to the next course. Not mincing words, he uses interesting examples and anecdotes to make his point and reinforce each chapter's topic.

Chapter topics range broadly, and you can indulge in any number of savvy selections. Here are a few samplings of what you'll find in this smorgasbord of entrepreneurial know-how.

The First Course
The first few chapters take you right to the heart of the matter of why most people don't start a biz: fear. After wading thru some mathematical talk, you get some hearty insights on what's behind our "fear of failure" and why some of us never take the first step to becoming an entrepreneur. It's definite food for thought!

The Main Money Entrees
Several chapters are dedicated to dealing with various money matters. And they tend to get somewhat "mathy" -- but don't they all?! Fortunately, Hupalo covers the why's and how's clearly and gives you the basics on which calculations and figures are vital to "Thinking Like An Entrepreneur!" Tasty topics include risk, your attitude towards money, revenue per sale, cash-flow, valuing, financing, and money margins.

Chapter 8 is a highlight among the money chapters because of its unique look at how to determine basic expectation values -- that's to say, what your best guess is as to how successful your idea or business will be. It's a way of estimating success or failure before you take the plunge.

The Whole Enchilada!
If you're going for the gusto, there's the "Buying a Business" chapter, which provides a brief overview on how to be a better buyer (and seller) -- with tips for both parties to consider.

Potpourri of Light Snacks
In addition, there's a sprinkling of chapters that cover some very critical aspects to making savvy business decisions. Some of our favorite chapter snacks were:

  • Chapter 7, which features Hupalo's thoughts on the Internet's role in biz
  • Chapter 9, which discusses personalities and business choices
  • Chapter 15, which observes the role of luck in business
  • Chapter 17, which debates the merits of incorporating your business

Overall Taste
The book is broad on topics and brief in content, hitting main points and driving home the realities of being an entrepreneur. With its diverse topics and solid information, you'll get a well-balanced meal on making healthy business decisions as an entrepreneur.

rule for small business

Idea Cafe's Rating:
(five light bulbs is our top rating)

I'll Take It!

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