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201 Great Ideas for Your Small Business by: Jane Applegate
Book Briefs:
Price: $14.95 ($11.96 at Amazon.com)
Who Should Order Up this Book?
The Meat & Potatoes:
Applegate says an idea didn't cut the mustard unless it was "something tried by a real business owner in a real small business." She didn't go for just plain ole vanilla biz ideas, they had to be creative and unique, like Ben and Jerry's Wavy Gravy ice cream! And best of all, Applegate's tips have "universal appeal" -- info to suit all biz tastes and appetites. The book's 201 ideas for small business are neatly sliced up into ten chapters, ranging from management and marketing strategies to developing and launching products. You'll also find ideas for recruiting quality help; using the latest high-tech gizmos to streamline your operations; and going global. One Idea Cafe chapter favorite was the customer service chapter. It reminds us that customers are our bread and butter, and we gotta treat 'em right. (Something we might forget at times.) Another favorite was a short, but sweet chapter on time management, or in other words, getting your life back! Biz ideas are concisely written and usually run no more than a page or two in length. So you can read a biz idea per day, or read for an hour and get a hefty helping of good information. Here's a quick sampling of a few tip titles that might pique your interest and make your day!
Applegate ends her book with a power punch. Chapter 10 dishes up seven savvy secrets from some who's who in the biz world. And her Resource section features some good finds as well -- tho it's noteable Idea Cafe: The Small Business Channel was NOT listed in the "Websites to Check Out" section! (We won't hold it against her tho!)
Overall Taste:
Idea Cafe's Rating:
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