Custom, Targeted E-mail letter In our experience, the letter brings best results if it is benefit-oriented and looks like a letter, preferably including multiple links from several benefit/product mentions, instead of just one link. (You may provide test seed addresses if you wish to preview mailings.)
Each letter mails out in 3 versions, tailored to what recipients can receive; html, text and AOL (a non-graphic html version).
The Html should be standard html code with paragraph tags and with HTML anchor links for URL strings. No special windows characters, java or Flash.
Line length should ideally be less than 255 characters.
The text versions cannot contain any graphic information. Each line is 65 characters max. Here, the url strings must be visible and start with "http://"..
Deadline: Five (5) Biz days before scheduled mailing.
Bi-monthly newsletter ad
Position: Top of newsletter, multiple advertisers get first come top placement.
HTML & AOL* version
One Title Line
Ad Content Text 25 to 30 words
URL: title will be a link, and a "Click here" link at the end of the ad.
Image, (logo, company name, etc.) 200x40 pixels, static.
*AOL version cannot contain any graphics.
Text version
One Title Line
Ad Content Text 25 to 30 words
One line for URL
Deadline for text & links: The Wednesday before our scheduled 2nd & 4th Tuesday mailings.
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