I am the founder and advertising specialist of The Essentiels Co. My goal in making this company is to further the knowledge and overall health of women just like me. Young women that also happen to have health and beauty issues. The Essentiels is the parent company of several businesses including Essential Nail Growth, where I provide natural remedies to beauty and health issues such as nail growth, while also providing a way to kick bad habits and overcome mental health issues such as anxiety.
Essential Nail Growth came about because I'm a nervous wreck. I've struggled with anxiety and nervous behavior such as biting my nails for years with no solution. I've tried the bad tasting nail polish and all the tricks in the book, but I wasn't really addressing the problem, just avoiding it. That's why I started this system. I searched for a way to attack the problem at its root instead of just ignoring it. The system was made to provide a convenient way to begin your nail journey and in turn begin your process of kicking your bad habits. Many people would be surprised to know that doing something as small as growing your nails could help fix your anxious behaviors, but it can. I am living proof! With a daily schedule, regiment, guide, and nail growth kit, you will get all you need in my system. The regiment will focus your anxiety and provide an outlet for your unintentional behavior(nail biting). In scheduling your days, your life will become more organized and you will have more self awareness. That is what makes this system important to your overall health. Your mindset will begin to change while growing healthy nails naturally.
The system includes an eBook explaining my nail journey, giving consumers someone they can relate to and trust. The Ultimate Nail Growth Kit, a compact convenient way to grow your nails fast, its contents are the key ingredients used to grow nails. The Self Discipline 101 Audio & Video, The Healthy Habit Guide, Breaking Bad Habits in 5 Steps eBook, 110 Self Improvement Tips, The Power of Discipline Video Course, and Manicure Heaven Top Secret Articles are also included.
When awarded the grant I plan to fund my materials in the kit through one large order. This way I can have my initial launch with cost effective items. The Ultimate Nail Growth Kit contains compact bottles of apple cider vinegar, olive oil, exfoliating scrub, hand lotion, a manicure brush, 2 nail soaking trays, nail hardener, and cuticle oil along with a step by step guide to walk customers through the process. With a cost of about $22 per kit including packaging, my projected retail price will be $63. With grant funds I can fully stock my inventory and make bulk orders to bring physical product to trade shows, pop up shops, spa and store owners, local pharmacies, grocery stores, influencers, and health/beauty vendors. This launch will be for testing and working out the kinks. I will then be able to see how the market responds to the kit along with the entire system. For this I will start with an initial launch of 80 kits with a total cost of about $1,760 and projected return of $5,040 gross sale in a 1 month span. Profit margin after fees/expenses is estimated at $1,750 (shipping, website fees, seller fees, advertising). The grant won't cover all of the cost but will be a great help.
When awarded the grant I can combine it with my own income to increase my daily ad spend and pay for other methods of advertising such as production for a short commercial to be played on YouTube and local channels of media like newspapers and magazines. I can also run ads through Facebook, Tumblr, Twitter, LinkedIn, and Instagram to a strategic sales funnel that will take consumers through the purchasing process while also informing them about the brand. This will definitely take more than $1,000 but every little bit of support counts.
I believe this system can help millions of people and deserves a grant that can help it grow into a great business. The grant would aid in the cost of buying materials at wholesale prices which require large minimum order & allow me to reach a broader audience through paid advertising and help more people that suffer from anxious behavior such as nail biting.
There is great philanthropic opportunity for the essential nail growth system. I can feature the nail growth kits in women shelters, for patients in hospitals, and women who have trouble with nail hygiene and growth due to illness or lack of resource. I can also aid in their anxiety by having soothing relax sessions for them and their nail care.
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