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Dawn Rivers Baker

Guest News Analyst
The MicroEnterprise Journal Editor-In-Chief Dawn Rivers Baker has distinguished herself as the only national journalist exclusively covering news that affects the nation's more than 20 million small businesses. more

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Small Businesses Name Their Favorite Tech Tools

Google Drive, Dropbox, Salesforce top the list, SurePayroll SMB survey shows

GLENVIEW, IL — Aug. 12, 2014 — As small business owners increasingly rely on technology to be more efficient and profitable, a recent survey by small business online payroll provider SurePayroll reveals some of their favorite tech tools. Seven in 10 small business owners say they are changing the way they do business for a more technology-based marketplace, and four out of five say they are leveraging mobile technology.

Topping the list of favorite small business tech tools were Dropbox and Google Drive for online storage and organization; Salesforce for Customer Relationship Management and Constant Contact for email marketing. Facebook ranked as their favorite social network for business, beating out LinkedIn. View the full list of rankings on the SurePayroll blog.

“Small business owners are getting smarter when it comes to technology,” said SurePayroll Vice President of Marketing Scott Brandt. “They’re using it to scale and become more profitable, using less resources and spending less money.”  

Business owners appear to be using their tech savvy to increase profitability, as SurePayroll survey data shows 62 percent of small businesses were profitable in the first half of 2014 and 77 percent expect to be profitable in the second half.  

“It’s a combination of a lot of factors, including increased marketing and leaner staffs that have led to improved small business profitability. But certainly technology is helping with those things,” Brandt said. “Small business owners really owe it to themselves and their customers to stay on top of the tools that are available – some are becoming a part of our everyday life already, but there are more coming constantly.”  

About SurePayroll

SurePayroll is the trusted provider of easy online payroll services to small businesses nationwide. Whether a business has 1, 10, or 100 employees, SurePayroll delivers peace of mind by combining innovative, industry-leading technology and personalized support from an award-winning, U.S.-based customer care team. SurePayroll also provides private-label and co-branded services for accountants and banking partners as well as offering efficient online solutions for managing 401(k) plans, health insurance, workers' compensation, employee screening and more. SurePayroll is a wholly owned subsidiary of Paychex. For more information, please visit www.SurePayroll.com. Follow us on Twitter – Circle us on Google+ – Connect with us on LinkedIn – Like us on Facebook.

About Paychex

Paychex, Inc. (NASDAQ:PAYX) is a leading provider of payroll, human resource, insurance, and benefits outsourcing solutions for small- to medium-sized businesses. The company offers comprehensive payroll services, including payroll processing, payroll tax administration, and employee pay services, including direct deposit, check signing, and Readychex®. Human resource services include 401(k) plan recordkeeping, section 125 plans, a professional employer organization, time and attendance solutions, and other administrative services for business. A variety of business insurance products, including group health and workers' compensation, are made available through Paychex Insurance Agency, Inc. Paychex was founded in 1971. With headquarters in Rochester, New York, the company has more than 100 offices serving approximately 580,000 payroll clients as of May 31, 2014. For more information about Paychex and our products, visit www.paychex.com.

 

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