Small Business

Take a step toward living your business dream.

Enter to win No, I have too much money already.
Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map SMARTpages.com Find a Business, Person, or
    Directions at SMARTpages
Online directory to business resources Biz Web Guide

About the Expert

Dawn Rivers Baker

Guest News Analyst
The MicroEnterprise Journal Editor-In-Chief Dawn Rivers Baker has distinguished herself as the only national journalist exclusively covering news that affects the nation's more than 20 million small businesses. more

Small Biz News Archives


Small Business News

Study shows 41 percent of venture-funded startups have invented names - nearly triple that of other high growth companies

Data from Clutch shows a movement towards more inventive company names in response to domain and trademark limitations

WASHINGTON – Forty-one percent of newer, venture-funded startups have invented names, almost three times the amount of invented names in comparison to other high growth companies, according to a new study from Clutch, the leading source of ratings and reviews on naming and branding agencies. While some branding experts see invented names as a domain and trademark opportunity, others in Clutch’s study warn against them.

“There are certain benefits to invented names. Often you can find more white space, and you will find from a legal perspective that coining names is easier than leveraging real words, because you are creating something entirely new,” explains Scott Milano, owner and managing director of naming and branding firm Tanj. “A coined name can function as an empty vessel – there is no attached meaning to it because it’s not rooted in anything that we know to date. As a brand, you can fill the name with meaning.”

The influx of invented names could be in response to the desire for a dot-com domain extension. Clutch’s data showed that 88 percent of the startups have dot-com domain names. However, with various alternate domain options, some emphasize that a company should instead focus on developing a strong, memorable name for their brand.

“We advise companies all the time not to let domain names dictate their choice of names,” explains Jay Jurisich, the founder and CEO of brand naming agency Zinzin. “It's far better to have a great brand name with a modified domain name, or a non dot-com top-level domain, than a weak name with an exact-match domain… The brand name should always have priority over the domain name.”

The report touches on the future of company naming and domain name acquisition, while also providing insight into the attributes that make a company name successful. 

The data comes from an analysis of 700 companies. Clutch compared naming and domain name data from two groups:

  • 350 companies founded prior to 2012 from the 2015 Inc. 500 list
  • 350 startups founded in or after 2012, with at least $3 million venture funding, from the CrunchBase database.

The full study and article can be found at: https://clutch.co/agencies/resources/business-naming-domain-trends-2015  


About Clutch

Clutch is a Washington, DC-based research firm that identifies top services and software firms that deliver results for their clients. The Clutch methodology is an innovative research process melding the best of traditional B2B research and newer consumer review services. To date, Clutch has researched and reviewed 1000+ companies spanning 50+ market segments.



Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2015, DevStart, Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from DevStart, Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. DevStart Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from DevStart, Inc. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.