Finalist:
Linda Esterley
Company:
Linda Esterley Design Originals
Website:
State:
NY
City:
Baldwinsville
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Linda Esterley Design Originals

What does your business do?
i am a full time artist, working in many different mediums - painting, found-object assemblage, and talisman jewelry, however I am seeking $995 in grant money to begin a new and exciting direction.

How would you use the grant money?
To start a new business, helping others achieve their dream of business ownership. Throughout my career as a small business owner, I have been approached many times for advice and assistance setting up websites, setting up a business, which way to turn, where to start. I am asking for a grant of $995 to cover the cost of licensing to be able to use the name and the information in the Right Brain Business Plan by Jennifer Lee, as well as her specific training in how to run a workshop. I have met her, and have used her plan in successfully making my own business plan. Creatives often have an incredibly difficult time with organizing volumes of information, and completing the necessary forms in order to make a coherent business plan. The RBBP is brilliant at helping with that.

What would the grant enable you to do that you can't now?
It would cover the cost of training and licensing. I am financially unable to cover those costs.

If Idea Cafe's Grant helps your biz reach greater success, how will you "pay it forward" to help others in some way?
Once I finished the training, I would be able to hold fee-based workshops, as well as including a number of non-paying participants that are sponsored from a community group. In particular, I would like to work with displaced homemakers, and domestic violence groups. It is my passion to help people begin their own journey, and I have enjoyed this aspect far more than running my own business.

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