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No Clowning Around: Makeup for Your Best Shot
Cameras are everywhere, especially in the business world. Your photo might appear on your biz card or brochure, in the local newspaper, a portfolio, or even a company directory.
You've mastered that professional look, and you think you look great. And you do. Except when someone flashes a camera in your face. Suddenly you notice that shiny nose and forehead. How come you look so red? Did you have the flu? Not exactly the impression you wanted to make.
In business, image counts. Just think of a photograph as an interview and you begin to see the importance of effective makeup techniques when it's time to say "Cheese!"
Most women already know makeup. But in front of the camera, a day look or even a professional look can suddenly leave you looking washed out. And men don't give makeup a second thought. But it's smart to know a few camera makeup basics.
Seven Steps to Looking Your Business Best for the Camera
Step 1: A clean face. Cleanse, tone and moisturize before applying any makeup. Your foundation will go on smoother and your skin will benefit from a natural glow. Pluck those eyebrows and trim that beard or mustache.
Step 2: Concealer. Cover-up can be a lifesaver. Using a concealer in your skin-tone range, apply to all areas that have shadows or blemishes. Putting too much on will only highlight the problem. Don't assume a photographer has the equipment to erase all your flaws. Use concealer (you too, fellas).
Step 3: Foundation. Apply foundation in a downward motion with a sponge. Do not apply to neck area and do not apply too much or your face will look like a mask. Remember, you're probably not taking a glamour shot for the cover of Vogue.
Step 4: Powder. An absolute must for men and women. Powder will reduce the shine in the T-zone (the nose and forehead) and will give you a flawless appearance.
Step 5: Eyes. Use eyeliner only on the top of the eyes and avoid black eyeliner because it will make you look harsh in a photograph. When applying eyeshadow, use two colors -- one for your base and the other for contour. A third light color can be used under the brow bone to open up the eyes.
Step 6: Cheeks. Using a blush that is closest to your cheek color, begin at the top of the cheekbone and work towards the nose. The color should stop 2 fingers from the nose.
Step 7: Lips. Use a lip pencil to define lips and fill in. For more control, use a lip brush to apply lipstick. Apply a touch of gloss for a more natural look.
Use these makeup tips wisely. The makeup you wear to work may not work for the camera. Some people don't bother to wear blush or use pressed powder. Others don't apply lipstick. You really want a finished face for a fabulous photograph.
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