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Forum nameStartup Stew
Topic subjectRE: Pricing question - opinions please!
Topic URLhttps://www.businessownersideacafe.com/forums/dcboard.php?az=show_topic&forum=119&topic_id=1556&mesg_id=1587
1587, RE: Pricing question - opinions please!
Posted by MRose902, Wed Dec-10-08 07:08 AM
Nicely put, Jeff. I'm glad someone had the energy to disect that post in detail (because I didn't!). Engaging in a pricing war with a product based around quality will eventually eliminate your profit margin, along with everything your product stands for (quality, not low price!). For the "little guy," trying to have the lowest price is usually not feasible (or possible), as larger companies often have economies of scale on their side.

Hook your customers on the quality of your product, not the low price. Once you raise it, your customers (most of whom are buying your product because of price) will find a lower priced substitute.

ps - Jeff, I enjoyed the video on your product. Keep it up!