One more thing... Don't Lower Your Prices! Let everyone else fight over who can charge the lowest price. Don't get into that game. I usually charge 3 to 4 times more than any of my competitors... and I very seldom lose out to them. And, because I charge more, I can spend more time doing the job right, instead of racing off to the next low-bid job... and then to the unemployment line and soup kitchen.

There will always be people who will buy quality. You will have a smaller market that you will market to, but that's OK. They will pay your price if your product is wrth it. The rest of the market that you are ignoring may... as someone else mentioned, not care about quality. And, let the other cookie sellers fight to sell to them.

Salespeople are the first to think that the "price needs to be cut!" when things get a little tough. But, price is not even in the top three buying reasons.

Make a great cookie (not just good) and then charge a lot for it.

Good luck!

Jeff




Jeff S.
Night Sky Murals
Award Winning Murals

www.NightSkyMurals.com (Product)
www.DarkSkyMurals.biz (Business Opportunity)

As seen on the FINE LIVING network...
http://www.youtube.com/watch?v=eUhRFIL2A38

Featured in...

* The Robb Report's "Luxury Homes" magazine -
* Angies List
* in Affluent
* HGTV's show - "I Want That"
*