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Forum nameStartup Stew
Topic subjectMAIL IT
Topic URLhttps://www.businessownersideacafe.com/forums/dcboard.php?az=show_topic&forum=119&topic_id=1336&mesg_id=1347
1347, MAIL IT
Posted by tettegouche, Sun Jun-22-08 01:20 PM
I have considered doing this with my business in the past. I have found that mailed post cards work the best. There are a lot of printing services out there on the web that allow you to create a professional postcard online and mail them out in bulk through them (you just upload your address list or purchase a list in xcel form. I have found this to be a less invasive way of getting materials to neighborhoods. Being a home owner, I find it very rude when I find marketing materials on my doorstep. Honestly, I usually through them away.

A postcard that has value on it, like a coupon with a $25+ value, is more likely to be kept by the customer when they go through their "junk" mail (you know we all get it). You have to give them a reason to keep the postcard. Seeing that is "worth" $25, $50 or whatever makes them stick is somewhere to use when they need it.

best!

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