I am a business broker my strong suit is confidentiality.I work for the seller,However I am always fair and honest with the buyers.Trust and cooperation is very important in order to complete a successful business transfer.I have to pull teeth to get true and honest answers from sellers about their businesses. Many sellers think that there are foolish buyers waiting to purchase unprofitable businesses. I find that most buyers are intelligent individuals and will do their due diligence before laying down their hard earned capital. How can I educated the Main street business person of this fact.