How much will that one year contract cost you?

Figure that as your advertising expense for the year. Now, how many radio stations in your area are involved in charitable works?

How many give away prizes to their listeners?

You have some great products. Why not give one of your gift baskets to the radio station to use as a giveaway?

Why not donate a couple of gift baskets to the local Goodwill, Red Cross, Church group, whatever...for them to use as part of their fundraising efforts.

How about putting one on display in your local hospital gift shop, where people would be likely to see it and perhaps buy it for their sick loved one?

How about offering it to local "health" food stores, or healthy restaurants, or fitness clubs to offer to their members, either as gifts, or as part of a display in their locations.

Yes, I've used radio, and it can be profitable, but it is my opinion, unless you know what you are doing, the money you would spend for a year with ONE radio station, would be much better spent, by doing some things that will get you some free publicity, some free raido mentions and some locations where you can get established in.

You have beautiful products. You have nice gift baskets, wrap it up, and make it seasonal...red and green paper for Christmastime, Bunnies and/or crosses for Easter. Green on ST. Pats day, see?

For what it is worth, I think you can spend that Radio money on promotions that will bring you in more business.

Also, I hope you have a customer contact method in place, and if so, how often do you alert them to specials, or offer a "gift" for a new customer?

Good luck, next time in Toronto, I'll stop in. (My brother-in-law used to work for the Blue Jays and he lived in Mississauga, you have a great place to expand your business for low cost efforts, use them).

gjabiz